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RESEARCH STRATEGIES
I.                  CLASSICAL APPROACH

1.     Advocates e stages in research. Stage 1 takes place entirely on the conceptual level and consists of defining concepts and writing a proposition of relationship between them. Stage 2 consists of devising ways of measuring the concepts empirically and writing a testable hypothesis. Stage 3 or final stage consists of gathering and analyzing data in an attempt to verify the hypothesis.

2.     The advantage of the approach is that it is complete and maximizes theorizing and data analysis. It can utilize abstract concepts that have generalizability and can make use of the power of deduction. However, there is always a chance of measurement error using the approach.

II.              GROUNDED THEORY APPROACH

1.     Grounded theory is a theory that is discovered or generated from data rather than being abstract and tentative. Grounded theory is developed by: (a) entering the fieldwork phase without a hypothesis; (b) describing what happens; and (c) formulating explanations as to why it happens on the basis of observation. Most adherents of the grounded theory approach utilize observation as their basic data-gathering method.

2.     Glaser and Strauss say that to be optimally useful, theory should utilize concepts readily applicable to the data under study. For them the best way to generate theory is from data.

3.     Essentially, grounded theorists blend stages 2 and 3 of the classical approach into a single stage. In addition, only hypotheses that are already verified are recognized. Therefore, verification as a separate step is unnecessary. Further, instead of proceeding from the conceptual level to the empirical level, grounded theory begins at the empirical level and ends at the conceptual level. Only concepts generated from the empirical data are used.

4.     The advantage of the approach is that measurement error is reduced but the emphasis on empirically derived concepts limits theorizing.

III.          APPROACH OF OPERATIONALISM

1.     Operationalism emphasizes quantifiable measures of concepts or measurable concepts. It is a pragmatic approach and essentially merges stages 1 and 2 of the classical approach in research.

2.     The advantage of operationalism is that measurement error is supposedly absent by definition. The disadvantage is that abstract concepts that cannot be operationally defined are not allowed and may, thus, severely limit both theory development and the power to generalize.

                           Prof. Art Boquiren January 2004 based on Bailey 1994: 52-58

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