A string (or a text string) is a series of characters like "John Doe". Strings are written with quotes. You can use single or double quotes:
var carName = "Volvo XC60"; (Using double quotes)
var carName = 'Volvo XC60'; (Using single quotes)
You can use quotes inside a string, as long as they don't match the quotes surrounding the string:
var answer = "It's alright"; (Single quote inside double quotes)
var answer = "He is called 'Johnny'"; (Single quotes inside double quotes)
var answer = 'He is called "Johnny"'; (Double quotes inside single quotes)