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ALBERTO S. FLORENTINO
And Patrons

 

 


 

MY PATRONS


"I've always depended on the kindness of strangers."
---(from
A Streetcar Named Desire by Tennessee Williams)

I started my book publishing in 1959 with my own first book of plays. I received a donation of 400 Philippine pesos (equivalent to today's $10) from • Fernando Zobel de Ayala, • Purita Kalaw Ledesma, & • Brigido Lobrin, and came out with The World Is an Apple & Other Prize Plays (1959).

Circa 1962 I presented the first peso book, Jose Garcia Villa's Poems 55, to Bookmark's president, • Bienvenido Tan, Jr., and store manager, • Greg Makabenta. Bookmark decided to distribute and finance the series. For the first 15 titles, a peso book was sold at one peso each (equivalent to today's $0.02).

After the declaration of martial law (1972), • National Book Store/Cacho Hermanos) and • Ben & • Fred Ramos supported my Storymasters, Makata & Batikang Kuwentista series up to the time my family & I moved to the US in 1983.

Today Bookmark & National Book Store, together with three well-endowed university presses, dominate book publishing & bookselling in the Philippines. Especially with NBS's Anvil Publishing & PowerBooks (w/ extensive Filipiniana shelves) & Bookmark's The Filipino Bookstore. Good Karma?

 

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Alberto Florentino In Phil.-Litt-In-English Canon

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Alberto Florentino In Cinema, Television, and Theater

Alberto Florentino & Academia | Alberto Florentino & Patrons

Florentino's Kakanggata | Florentino's Cosmic Calendar (Newsletter)

Alberto Florentino's Ilustrado.net Cybermagazine (Artgallery)

Florentino 's R I Z A L I A N A (Writings) | Contact Me / Write Me

 

Copyright © 2000 Alberto S. Florentino. All rights reserved. Readers are welcome to view, save, file and print out single copies of this webpage for their personal use. No reproduction, display, performance, multiple copy, transmission, or distribution of the work herein, or any excerpt, adaptation, abridgment or translation of same, may be made without written permission from the author. Any person who does any unauthorized act in relation to this work will be liable to criminal prosecution and civil claims for damages.

 

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