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Q: What Is A Webmaster?

A webmaster is a type of network systems and data communications analyst whose primary duties involve the building, maintaining and updating of a website. The management and operations of larger sites are often overseen by a team of webmasters, who may work in collaboration with various content, multimedia and quality assurance specialists.

The job duties and responsibilities of a webmaster are multi-faceted and may involve the following tasks:

  • Web Design and Development: This involves the overseeing and planning of a website's visual layout, including textual content, dynamic controls and features, internal / external links, and so forth. An adequate knowledge of typographic theory is essential in order to ensure that textual content is legible, readable, and arranged properly on web pages.

  • The Optimization and Testing of Website Performance: There are many details to consider in the effective administration and maintenance of a website with the goal of a satisfactory end-user experience. A webmaster must ensure that a website's pages are error-free, load efficiently and are fairly intuitive to use from the visitor's standpoint.

  • Analysis of server logs, website activity / traffic patterns, and other metrics

  • Acting as a first point of contact for website visitors: A webmaster is often referred to as a website administrator, and must be prepared to answer questions regarding the website, the goods and / or services it provides, and technical errors that visitors may encounter.

 


 

Required Education & Technical Skills

Certification

A professional position in webmastering will often require a college-level education and a moderate amount of Information Technology related technical skills. However, strong interpersonal skills are also important, since a webmaster is often required to communicate effectively with clients, as well as colleagues.

  • Candidates with technical certification and a development portfolio will have a definite advantage when seeking employment in this field.

  • Art and Design Skills: The Internet is a highly visual medium and it is essential that web pages feature a design that is attractive to visitors, as well as a user interface that is intuitive. Ease of navigation and use are important factors to consider in this area.

  • Technical Skills: It is important for a webmaster to be aware of the numerous changes and updates to technology which often occur in the field of Web Development. While WYSIWYG development applications can be used to build high-quality web pages, it is advisable for an aspiring professional webmaster to obtain a knowledge of web programming languages such as HTML/XML, PHP, and CSS. Also, due to the nature of computer and network science, mathematical proficiency and skills are highly relevant to this field.

 


 

Links To Informative & Technical Webmastering Resources

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The Occupational Outlook Handbook Analysis for Computer Network, Systems, and Database Administrators provides comprehensive employment projections and statistics regarding webmastering. It is also an excellent starting point for conducting research on this subject.

HTML Goodies: The Ultimate HTML Resource

W3Schools Online Web Tutorials: The world's largest web development site

WebHostDesignPost: Web Design Blog and Development Tutorials

 


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