David Ian Brager
517 Newcomer Street
Richland, WA 99354-2243173
509-946-4471
scrypnosis.com
CEO list updated 15 April
2008
Human Computational
Communications (HCC) marketing
I. EXECUTIVE SUMMARY
Marketing media specifically for use by people to
develop belief systems for entertainment purposes has long been
established. However, developing belief system applications that
utilize the subconscious mind to augment visual processing on the part
of the listener so as to create and enhance reality, while also
maintaining an environment that allows more rapid adaptation to neural
interfaces, most recently called Brain-Computer Interfaces (BCI),
brings Human Computational Communications to the modern
age. Everything in this marketing plan is factual and has already
taken place up to Section III Marketing Objectives.
II. ENVIRONMENTAL
ANALYSIS
In the mid-1980's, there were two seemingly
significant changes to the world.
■ First, there was the neural
interface market, which had been in use by the US Military for some
thirty years, was finally entering the consumer market.
■ Secondly, there was the computer
game market that had been steadily building to extremes.
To bridge these two fields, there would need to be,
at their ultimate convergence, a consistent method to getting people to
use their subconscious minds that was both safe for the user and
consistent for the programmers. It was at this point that David
Ian Brager, a computer programmer since 1973, began a most unique
approach to marketing, by setting people on paths to meet at this
inevitable point of convergence at some future date unknown.
David developed "scrypnosis," a consistent
contractual method to hypnosis, and placed this work, as well as the
terminology (scrypnosis), into the international public domain in
February, 2003. It was his intention that all interfaces need
this process so as to obtain rapid integration with humans while
maintaining a safe and disclosed environment so that nothing could be
done without the expressed permission of the listener.
David came to realize that since the processing of
logic by humans represented nothing more than an advanced
communications field. Thus, he coined the phrase "Human
Computational Communications" (HCC), as a convergence of two
existing fields, "Human Communications" and "Computational
Communications."
A. The Marketing Environment
1. Competitive
Forces
Since the
invention of the terminology, "Hypnosis," by Dr. James Esdaile, a
Scottish surgeon, who adapted and used it as his sole anesthesia for
painless surgery in India in 1837, there has been a lot of curious
discovery and serious research into this phenomena. There are tens of
thousands of hypnotists practicing universally, but as there has been
no established international standard method, the results of all
research are questionable and their proofs are dubious at best, for
there is no consistency of gathering data. Therefore, the
establishment of a public domain method aligns programmers and
practitioners alike to a common platform, and this will stimulate a
genuine competitive marketplace which has not hitherto formally existed.
2. Economic
Forces
HCC feeds off
an innate ability that has remained dormant in humans for thousands of
years. Had there been a universal method to this point, there
would probably have been no more wars, for most people would have
discovered that their needs were few and their abilities to generate
their own tools, much greater. Thus, the biggest issue is getting
people to realize that this ability is free. All of these tools,
from which the subconscious mind of each human delivers, are free for
use once someone learns how to do it. Therefore, there is a
untapped market for interchangeable tools that can work together to
build this body of knowledge so humankind can finally evolve to their
next stage of intellectual development. Change like this is often
resisted, but necessary. Therefore, the economic forces that
affect this process are more scarred by the process that they do not
even know they exist or have such needs.
3. Political
Forces
There has been
much concern over the use of mind control. What makes the
greatest argument is that each human being needs to be educated to the
fullest comprehension that each may employ so as to maintain maximal
understanding that any actions experienced or made are the
responsibility of each individual. Therefore, a universal method
will aid to the freedom of the individual, and these are typically, at
least in the United States, valuable assets to political forces.
4. Legal &
Regulatory Forces
This is the
reason that a contractual method to hypnosis needed to be
developed. There has been no legal and regulatory forces by which
the field has had controlling it, and subsequently, there have been
many cases where hypnotists have unprofessionally abused and touched
their patients. With a contractual method, all intent in
disclosed to the listener and that listener can choose to not
participate in advance of any such performance. The protection of
the general public is in high order with the universal adaptation of a
contractual method to HCC.
5.
Technological Forces
With the
advances of streaming media through the internet, as HCC is nothing
more than a logical use of words, the delivery of such process to the
end user is being expanded to a universal market. Technological
forces in the neural interface market have reached a crescendo, leading
to the First International Conference & USA-China Joint Workshop on
Neural Interface and Control which is to be held May. 26-28 ,
2005, in China. Thus, the timing for the marketing of HCC applications
is approaching.
6.
Socioeconomic Forces
Aside from the
fact that most of the world is on the verge of bankruptcy, the facet
that HCC development and experimentation can be generated freely so
that they can be run manually, so as to allow people to test, to exist,
and to experience these levels of internal logic without cost. In
one session of generally two hours on any one day, any human can
retrofit their logic from every day lived against their current value
system so as to alter and eliminate negative memories from their lives,
permanently. People who are happier work harder, hence the upshot
will be to increase productivity while doing so for less overhead.
B. Target Markets
1. Profit
Markets
a.
Civilian Markets
(1) Digital Drugs
Currently, in the spectrum of the illicit drug
market, we find there are only two primary options
– Don't Do Drugs or Do Drugs. Digital
Drugs offer a new middle option. From David's research, it was
discovered that anyone having any memories of euphoric states can
harvest these and thus employ their own mind's abilities to utilize
these sensation memories, to ever higher levels on intensity, without
having to ever ingest such drugs again while, at the same time, having
the ability to turn on and turn off these sensations at will.
Thus, these become a reusable, controllable option that widens the
spectrum while adding new dimensions to the field of communications,
for digital drugs are nothing more than streaming words.
(2) Fantasy Travel
After some experiments with belief systems
pertaining to known stories, it was discovered that one can actually
fully believe oneself to be on vacation in impossible locations doing
impossible things to the fullest extent of what one might wish to
achieve. This concept exactly parallels concepts developed in the
writings of science fiction author Philip K. Dick (PKD). In one
experiment, the actual concepts of having a fantasy vacation (as taken
from the movie "Total Recall" which was based on a story written by
PKD) as a secret agent on Mars, "Drinking and whoring and fighting the
whole time," as quoted from the requesting party, the actual three-week
trip, once the listener was deep in a self-created subconscious state,
took slightly less than five Earth minutes.
(3) Eyes-Closed computer gaming
By utilizing belief systems in conjunction
with neural interfaces, surround sound and HCC elements, users create
visual fields in relation to sounds they hear around them. It was
discovered that if one is asked questions about a sound, and asked
specifically to create, in the rationalization processing of the mind,
the basis for physical constructs that do not matter to the storyline,
such as what color or shape a space ship might be, the user then adapts
such belief enhancements to the sound effect that is for each element
of the game, and thus, by relying upon the mind's adaptation of spatial
relation of said sound to the perspective point of intersection with
the user, the user's mind will conjure up all the visual fields
necessary without the programmers having to do any video graphic
development whatsoever.
(4) Casino Rapid-Rest centers
By allowing Guests to use their imagination so
as to escape reality and obtain a hibernation state in about thirty
minutes, casinos can offer these entertainment venues to allow players
to get more fun out of their days. A trip to the Global Gaming
Expo in Las Vegas found an untapped market that is brimming with both
enthusiasm and fiscal dynamics from around the globe. Nothing
like this has ever been explored to the levels of being so blunt as to
directly market subconscious escapism, yet in such places as Indian
casinos, which are often on dry Reservations, the concepts of
experiencing spiritual sensations without euphorics may well have a
more significant aspect, though its value will oft be questioned by
elder council. Still, from experiments run by David with one
journalist, who happened to be a member from a North Dakota tribe, the
importance of achieving visions from this process will enable values,
set down generations ago, to be implemented and shared at a most moving
level of comprehension, to both visitors and tribe alike.
(5) Stock Market Activity in audio.
By assigning a unique sound to each stock, being
that many firms already have one, and utilizing five channels set with
four speakers at each of four corners, and then one speaker at the
ceiling's center, the movements of the sound through an XYZ location in
space relates to investors in the room various data without having to
see the numbers. Through changing the pitch, the tone, the
vibratto, and then the XYZ location of the sound in relation to each
speaker, such speakers can relate volume, activity, and other data once
a standard for which symbolic sound stands for what specific
value. It will take a little training, but once adapted, will
deliver streaming media that can be utilized at trading houses
throughout the world.
b.
Academic Markets
(1) Computer Aided Design enhancements
Instead of having to draft out one's ideas on
a computer screen manually, one can utilize one's own dreamscape
environment so as to have what is perceived as a tactile invention
capacity of one's own mind, and from this process, transmit coordinate
data from the envisioned creation (that is "seen" and believed to be
real) to that of computer aided design software. In this process,
we move more rapidly from idea to creation.
(2) High-speed typing
By integrating HCC processes, then utilizing a
short-hand multi-stroke codex, and integrating with neural
transmissions by such brainwave interfaces as the Cyberlink by Brain
Actuated Technologies (brainfingers.com), users can listen to
text-to-speech audio from a computer and transmit text back to the
computer at rates in excess of 1000 words per minute.
2. Non-Profit
Markets
a.
Military Markets
(1) Post-Traumatic/Shell-Shock recovery systems
Through the process of creating HCC-suggested
filing systems, users create a sorting process by which one can place
memories for permanent removal from their primary memory systems and
thus terminate the terrors that plague their sleep and memories.
This system has been tested extensively as it was the basis for the
Basic All-In-One (BAIO) script that was eventually given to the United
Nations in October, 2004, so that all peoples, everywhere, could create
internal peace and learn to go on living after traumatic experiences,
such as by the recent Tsunami or war.
(2) Creating Alternative Personalities
Through David's discovery that the human mind
creates, from birth, a personality data collection system on a
three-dimensional grid, the axis of which are Known-to-Unknown,
Liked-to-Disliked, and Real-to-Imaginary, finding the individual
himself/herself at 0,0,0, and, furthermore, having the ability, at any
time, to shift one's identity to becoming any of these
pseudo-personalities at any time, it was also discovered how one could
create counter-personalities which override, at will, the primary value
systems of the individual. Combining this with triggering
processes, which are consistent from age-old post-hypnotic suggestion
processes, one can trigger inventive change and behavior, for the
alternative personality, if so believing that one's actions are not
real, can induce all manner of disruptive or lethal changes to
life. A posting by David to this effect exists in the USENET
newsgroup archive (go to groups.google.com and search for "How to make
a Manchurian Candidate")
b.
Civilian Markets
(1) Instant Therapy
When one considers that currently, good mental
health is presumed to only be available to those who retain such
processing since birth or those who can afford $100 a hour for one or
two sessions per week, to share one's life issues with a counselor for
an average of some eighteen months, the option of working out all of
one's issues in one's own head without telling a single secret to
anyone has some merit. However, to do so in roughly two hours
during a single session that does not necessarily need to be repeated,
and with effects that appear to make permanent changes, the concepts of
instant therapy place the tools of good mental health back into the
hands of family and away from the gaping maw of organized
therapy. The Basic All-In-One (BAIO) script accomplishes this,
and it was released to the United Nations with this element of
returning such control back to the familial unit as its primary purpose.
c.
Academic Markets
(1) Rapid cramming for finals.
It was discovered early in hypnosis study that
one can accomplish rapid relearning of previously experienced
knowledge. However, by employing this on a triggered-response
that is merged into HCC technology, one can cram for a college exam by
triggering the internal database processing system by those parts of
memory that deal exactly with the needs of the moment as defined by the
testing process. Thus, a listener can relive all lectures in
one's mind as if they are happening at this moment, and thus accomplish
several days worth of material in about five minutes with total recall.
(2) Rebuilding one's entire basis of knowledge
From the basis of the rebuilding of knowledge
for short-term use, such as for tests, it was further discovered that
one can take one's most current value systems, which David coined as
the Current Age In Life State of Mind (or CAILSOM for short), and thus
relive one's entire life while inserting one's CAILSOM value system
into the study and structure of one's own logic. In this way, one
can thus retrain one's own mind to fix logical thinking errors and
adapt to the value systems of the moment rather than employing thinking
errors from the past.
C. Current Marketing Objectives
and Performance
In the course
of creating a new market, one is forced to do a lot of cold
calling. It takes time to make a market happen and create newness
in a void of peculiar dullness. For this reason, David has spent
a lot of time doing volunteer work for individuals, while, at the same
time, writing to CEO's and major players around the world so that he
could get a feel for what it is to do the CEO level work, to ask cue
questions as only the CEO can answer in regard to a direction the
company might take if HCC reached an international acceptance to these
levels, and, at the same time, see how much time they would invest in
such a conversation. The investment of time these key people gave
will be slightly repaid in kind once David's time is valuable enough
for the recipient to recognize the value of the gift received for the
gift given.
All of the
following people have responded and/or maintained email and other media
conversations with David and, thus, are fully apprised of HCC
logic. They are, therefore, the ones which will be of the first
contact once HCC products become available so that they can see,
critique, and comment on the effectiveness of these products, as well
as obtain
1. CEO's
a.
Peter Brightman (Creative Entertainment Group)
b.
Peter Lewis (Progressive)
c.
Dave Neeleman (JetBlue)
d.
Hal Myers (Thought Technology)
e.
Larry D. Woolf (The Navegante Group)
f.
Niklas Zennstrom (Skype)
g.
Richard Branson (Virgin)
h.
Vincent Stefanelli (Dsonic)
i.
Jay Bush (Bush Bros. Beans)
j.
Bob Bittman (IGT (slot machines))
k.
Gavin DeBecker (Gavin De Becker & Associates)
l.
Harry M. Hayes (Smart Stream Technology)
m.
Craig Nickoloff (Claim Jumper Restaurants)
n.
Dr. Andrew Junker (Brain Actuated Technologies)
o.
Dr. Larry Farwell (Brainwave Science)
p.
Richard Parsons (AOL Time Warner 2005)
q. Fred Durham (CafePress.com 2006)
r.
Peter Bazalgette (Endemol Entertainment UK, 2006)
s. Jon
Vlassopulos (Endemol Entertainment Los Angeles 2006)
t. Marc
Lefton (Adholes)
u. Philippe Matthews (Shock Publishing)
v. Rod Mosby (Single R Records)
w.
Alan Gevins (SAM Technology)
x. Dane Spotts (PSI Tech)
y. Jamie
Hyneman (M5 Industries)
z. Michael Eisner (when he was at Disney, in the 1990's, I wrote
him a letter to ask him to run for President)
aa. Steven
Spielberg (I wrote him a letter in the 1990's to ask him to bring
his business to Richland, Washington)
ab. Donna
Ecton (when she was CEO at Andies Candies & sent my wife a bag of
Toasted Coconut before they were in the stores)
2. Teachers,
Entertainers, Inventors & Writers
a.
Sir Tim-Behrens Lee (inventor of the World Wide Web)
b.
John McAfee (inventor of the Anti-Virus movement)
c.
David Shepherd (Chicago Compass Theatre improvisation guru)
d.
Chris "Shockwave" Sullivan (improv actor and rapper)
e.
R. Kevin Doyle (improv teacher)
f.
Thomas Knowland (sculptor)
g.
Rodney (and Joan) Dangerfield (actor and writer)
h.
Louis Yoelin (musician)
i.
Steve Wozniak (inventor of the Apple Macintosh)
j.
Emo Philips (comedian)
k.
Fran Capo (comedian)
l.
Dennis Miller (comedian and writer)
m.
Al Franken (comedian and writer)
n.
David Ignateus (writer and journalist)
o.
Jackie Martling (comedian and writer)
p.
Vic Dunlop (comedian)
q.
Marty Keegan (comedian and producer)
r.
Cathe B (comedian)
s.
Stuart Bronstein (attorney and comedian)
t.
Xaviera Hollander (writer and columnist)
u.
Mark McCollum (musician and comedian)
v.
Gary Gilman (comedian)
w.
Gary Gygax (author & game developer)
x.
Quint Beneditti (lyricist and composer)
y. Vinton Cerf (internet pioneer (helped me set
my book's asking price (19.98)))
z. Ellen Cleghorne (comedian)
aa. Mikey Jukes (hip-hop promoter)
ab. David Brenner (comedian)
ac. Wendy Northcutt (darwin awards)
ad. David Dvorkin (author)
II. SWOT ANALYSIS
A. Strengths
1. All humans
have this ability.
2. It does not
cost anything to use.
3. It allows
someone to extract data from their brain as if from a computer.
4. It allows
filing and elective termination of defective or painful memories.
5. It allows
people to alter their perception of reality without drugs.
6. It gives all
humans the opportunities to learn more from their own past.
7. Allows the
legal profession to participate in the monitoring and control of the
legitimate aspects of hypnosis, especially for use in court.
8. It allows
college students to get more out of academia with less work.
9. It opens the
door for belief-system entertainment applications.
B. Weaknesses
1. Most humans
are afraid of the unknown.
2. It is still
going to be categorized as hypnosis.
3. It requires
a script to be translated into the listener's own language.
C. Opportunities
1. People who
reduce their fears work harder.
2. One can work
out all their emotional issues in one two hour session.
3. Users keep
their most private secrets without any disclosure.
4. People love
to learn new abilities.
5. When
governments establish scrypnosis as the only legal approach to hypnosis
in their countries, it helps protect the general public.
D. Threats
1. Religious
concerns
2. Organized
Crime
3. Governmental
interpretations of applications, especially in totalitarian states, may
include attempts to manipulate or abuse the general public
E. Matching Strengths to
Opportunities/Converting Weaknesses and Threats
By targeting major businesses as
markets, raising the mental health of employees will grant a return in
harder working people who feel better about themselves.
By teaching these processes to
the leaders of major countries and religious groups, and thus allowing
them to disseminate the material themselves to their followers, the
reduction of fears coupled with the realization that these processes
were ingrained in the individuals by their creator should align people
to strengthen their personal ties with their theological/philosophical
identities as well as their governments who exist to protect such
individuals. I have begun this process by writing to various
Ministries of the Consulates for the European Union, Russian
Federation, Australia, New Zealand, China, Canada, Mexico, and various
legislators and academic experts in the legal profession around the
United States (such as Professor Richard Epstein at the University of
Chicago.
III.
MARKETING
OBJECTIVES
A. Establish scrypnosis as the
only internationally legal approach to hypnosis.
B. Generate public acceptance of
scrypnosis as a standardized platform.
C. Educate how existing
technologies can be integrated with scrypnosis applications.
D. Generate and market my own
titles while availing free trade competition by disseminating my tools
so that anyone can compete with me.
E. Once others are developing
titles for this market, begin lecture tours to showcase new
developments, hardware, software, etc., sell tons of advertising, and
perpetuate promise to answer any question no matter how tWIStEd.
IV. MARKETING STRATEGIES
A. Target Markets
1.
Academic/Collegiate music market
2. Casino
entertainment market
3. Military
support market
4.
Theatrical audience enhancements
5. Home
video entertainment
6.
Legitimate Theatre audience participation
7. Airline
entertainment
8.
Streaming Media (Cellular & Modular)
9. Adult
entertainment
B. Marketing Mix
1. Direct mail
to CEO's and Innovators already contacted.
2. Internet
3. Volunteerism
4. Radio
5. Focus
magazine advertising.
V. MARKETING IMPLEMENTATION
A. Marketing Organization
The marketing organization needs to be
two-fold. To bolster the user base and increase development of
titles, a traveling media show of such interfaces should either be
created or added to existing media showcases for colleges. Once
development of titles has begun, trade shows and internet demonstration
sites will carry the technology worldwide.
B. Activities, Responsibility and
Timetables for completion
Activities for development of
specific title content will
depend upon the investors' demands. Timetables will be set up
accordingly.
VI. EVALUATION AND CONTROL
Through feedback from
questionnaires that will
be made available, tracking of satisfaction by
consumers will be graded and registered in an ongoing basis.
These questionnaires will include suggestions for other titles, so that
we can deliver what our audience most wants to experience.
