ANALYSIS OF MEGA MOBILES:

STRENGTHS:

· The biggest strength of the company is their brand name. Many consumers often opt for Mega more than any other brand because of the reliability, durability, and creativity their phones provide.

· Most of Mega highly qualified personnel have teamed up with Microsoft’s experts as a part of the acquisition deal.

· The phones provided by Mega have a much higher re-sale value compared to other mobile phone brands.

· Many of Mega products are easy to use and are usually coupled with a variety of handy accessories.

· Products offered by the company are available in all price ranges.

Weaknesses:

The next part of internal analysis contains the weaknesses:

· The company, though, is often criticized for poor after sales services.

· Took a long time to enter the highly productive and booming smartphone market. As a result the company lost a lot of its once huge market share.

· Some of Mega products are not affordable for middle and lower class consumers, which often affects their searches negatively.

· The Finnish mobile company has made comparatively lower profits due to drop in sales that result from tough competition. According to statistics, the company’s profits have fallen by 9% in the second quarter of 2014.

· There are slumps in the company’s development with its smartphones because of constant competition from rivals Android and iOS.

external analysis of mega mobiles:

Opportunities:

· The Mega mobiles deal with a win-win situation. The deal possesses great opportunity if it utilize its resources in a proper way.

· Opportunities to expand the range of products and their prices. Also bring in new features and applications.

Threats:

The final part threats:

· Strong competition from other smartphone companies will make it hard for Nokia to maintain and expand their market share.

· Low-cost threats by China mobile companies and others can cause big problems.

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