FACTS AND FIGURES

Site: Alltel Stadium, Jacksonville, Fla.

Date: Feb. 6, 2005

Game time: 6 p.m. EST

Note: This is the first Super Bowl ever held in Jacksonville.

Other Super Bowl host cities: New Orleans (9: Tulane Stadium 3, Louisiana Superdome 6); Miami (8 times: Orange Bowl 5, Pro Player Stadium [formerly Joe Robbie Stadium] 3); Los Angeles (7: Los Angeles Coliseum 2, Rose Bowl 5); Tampa Bay (3); San Diego (3); Atlanta (2); Houston (2); Arizona (1); Detroit (1); Minneapolis (1); Stanford (1).

Alltel seating capacity: 78,000+

NFL Headquarters: Adam's Mark Hotel

Media Center: Prime F. Osborn III Convention Center

AFC Team Hotel: Renaissance World Golf Village

AFC Practice Site: Bartram Trail High School

NFC Team Hotel: Marriott Sawgrass

NFC Practice Site: University of North Florida

(Note: Practices closed to public)

Home team: NFC Champion will wear its choice of jerseys.

Pregame Entertainment: TBD

National Anthem: TBD - Probably Pop Star Alicia Keys with 150 Students from Florida School for the Deaf and Blind (see bottom note)

Halftime Entertainment: TBD

Cost of the Vince Lombardi Trophy: $25,000

Who makes Super Bowl Trophy: Tiffany & Co. of New York.

Cost of Super Bowl rings: League pays for up to 150 rings at $5,000 per ring (plus adjustments for increases in gold and diamonds). League also pays for 150 pieces of jewelry for the losing team, which may not cost more than one-half the price set for the Super Bowl ring.

Host city economic impact: Super Bowl XXXVII generated a total economic impact on San Diego County of $367 million, according to a study by Marketing Information Masters, Inc. The $367 million economic impact on San Diego County compares to the $295 million impact on the region the last time it hosted a Super Bowl (XXXII) in 1998.

TV/Radio coverage: FOX will be televising its fourth Super Bowl. CBS Radio-Westwood One will be broadcasting its 18th consecutive Super Bowl, 31st overall.

Super Bowl XXXVIII TV audience: Last year's game was the most watched program ever with 144.4 million viewers. The 10 most-watched programs in TV history are all Super Bowls.

SB XXXIX ticket distribution
AFC Champion - 17.5 percent
NFC Champion - 17.5 percent
Host Team (Jaguars) - 5.00 percent
Other 29 Teams - 34.8 percent
NFL - 25.2 percent

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From the newsroom of the PRNewswire, Thursday, January 13, 2005 .....

NFL Selects Grammy-Award Winning Alicia Keys to Perform 'America the
Beautiful' at Super Bowl XXXIX

150 (or 70) Students From Florida School for the Deaf and the Blind to Accompany
Keys

NEW YORK, Jan. 13 /PRNewswire/ -- 


Grammy-Award winning ALICIA KEYS will sing
"America the Beautiful" prior to Super Bowl XXXIX at ALLTEL Stadium, Sunday,
Feb. 6, the NFL announced today. Keys' performance will mark only the third
time in Super Bowl history the song has been sung.

Keys, who has earned five Grammys and is nominated for eight more this year,
joins VICKI CARR (Super Bowl XI) and Jacksonville's legendary RAY CHARLES
(Super Bowl XXXV) as the only artists to perform the song at the Super Bowl.
She will be accompanied by 150 (or 70) students from St. Augustine-based Florida
School for the Deaf and the Blind, which Charles first attended as a youth
in 1937. The students will sign and sing along with Keys.

Super Bowl XXXIX will be televised by FOX to a potential worldwide audience
of 1 billion viewers. Watched by a record 144.4 million viewers in the U.S.
last year, the Super Bowl is annually the nation's highest-rated TV program
and the most-watched single-day sporting event.

"I'm very excited to be playing at the Super Bowl for the first time
especially because I will be singing a song made famous by an artist I
admire, miss and respect, Ray Charles, along with the Florida School for the
Deaf and the Blind," said Keys. "I know that this is going to be very
touching and memorable moment."

Keys, whose recent album The Diary of Alicia Keys has sold more than six
million copies, was nominated last month for eight Grammy Awards, including
Album of the Year and Song of the Year for "If I Ain't Got You." She won
five Grammy Awards in 2001, including Best New Artist, Song of the Year, and
Best Female R&B Vocal Performer.

Keys will hit the road in a newly announced "Diary Tour" of 34 U.S. cities.
She will kick off her theater tour in South Carolina on February 25.

In addition to producing the AMERIQUEST MORTGAGE SUPER BOWL XXXIX HALFTIME
SHOW featuring PAUL McCARTNEY, Emmy-Award winning Don Mischer Productions
will produce the pregame show.

This year, the Florida School for the Deaf and the Blind is celebrating 120
years of successfully developing a child's potential. With a current
enrollment of 750 students K through 12, it provides outreach services to an
additional 116 infants and pre-K children throughout Florida. The school
provides free education and services to eligible hearing and visually
impaired children in the state of Florida.