COPYWRITING: PIONEER

Ah, Pioneer. My first client ... And my first dealings with the often immovable Japanese corporate machine. For two fiscal years, I wrote Pioneer's quarterly and annual reports. I also wrote product brochures and worked on corporate branding.

Here are some pictures of the final products: The 1999 annual report (the front cover of which folded out to reveal yours truly holding a giant pencil -- I'm at the end of the utensil, just above the first e.) and the 2000 annual report; two quarterly reports.