Company brief:

Privately owned English language journal, and is the largest distributed publication (bi-monthly) in the Middle East, since 1977, and is finely targeted to professionals and decision-makers in the medical and healthcare industry.

Period of work:

• June 1999 - April 2001 (Dubai Office)
• May 2001 to present (setting up and running of Canada Office)

Position held:

Manager

Key Result Area:

Market Development

Responsibilities:

• Business Development
• Planning marketing activities which include exhibitions, promotions, strategy formulation for selling, distribution enhancement, barter agreements
• Setting budget projections and achievement
• Designing lay-outs and artworks for direct clients
• Raising invoices to advertisers and ensuring settlement within the due credit period
• Attending press conferences and events and collating information for editorial and marketing usage
• Regular liaison with Advertising Agency from briefing of concept to final copy of promotional materials/media kits, and coordinating with print and production departments under tight deadlines
• Database management (in ACT) of companies classified industry-wise
• Negotiating barter deals for holding companies in exchange for advertising in publications
• The job involves frequent travel abroad to develop new business through client meetings, participation at international exhibitions and conferences, setting up of booth and organizing POP materials. Countries travelled to date are Germany, Holland, Egypt, Lebanon, Bahrain, India and Oman

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