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Management |
Brand
building is not a short-term marketing tactic. It's a long-term business
building initiative, requiring leadership and commitment. We've found
that the implementation of an infrastructure designed to nurture and
protect the brand to be vital for success. We help companies design and
implement the structure to ensure that brand communications are
effective, efficient and consistent, with measurement systems to track
performance and ensure a significant return on investment. |
Intelligence |
Intelligence is central to who we are and everything we do. It provides
the foundation for brand strategy and it drives our relationships with
clients. We are committed to bringing the highest level of understanding
and insight to the brand at this first, critical stage. Through our
proprietary database of major public companies, our analysis
demonstrates brand power in both a competitive and historical context.
It's an invaluable diagnostic tool that complements more conventional
research methodologies by providing broader perspective -- a higher
level of intelligence -- to brand dynamics. |
Strategy |
We are
brand strategists. The world's most powerful brands are never
accidental. They grow out of long-term strategies based on superior
insight into brand dynamics: where the brand lives, whom it affects and
how it affects them, its inherent strengths and weaknesses, barriers and
opportunities. Grounded with intelligence and driven by leadership's
commitment, the optimal
Jomie
Strategy is a finely tuned, precision instrument that guides all
expressions of the brand. |
Communications |
Even the
most potentially powerful strategy will fail if not communicated
effectively and consistently. Ultimately, how the brand is interpreted
and expressed in all forms of communication will bring it to life. We
help release and leverage the power inherent in the
Jomie
by creating visual and written expressions that convey both its purpose
and personality. Whether communications are formal or informal, the
objective is to speak with one consistent voice that embraces the
brand's essence. |
Got Brand? |
Wondering
what your corporate brand is...exactly? If it hasn't been planned and
isn't strategically focused, it's what we call an accidental brand. On
the other hand, if it has been effectively managed, it should convey the
essence, character and purpose of your company and your products. The
corporate branding process affects all forms of communications, from
advertising to public relations to product packaging. It is the
intentional declaration of who you are, what you believe and why your
customers should put their faith in your products. Your brand
distinguishes you from your competitors. And most importantly, corporate
branding is the promise that your company keeps to your customers,
prospects, business partners, stockholders and employees. Investing in
your brand is investing in your company's future. |
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