Summary- The website I am making will be for the Zion Tattoo Compamy in St. George. The site will be the main website for the company showcasing thier buisness.
Content- The website will include a home page with basic information about the shop. A page for each artist witha short bio, photo of the artist, a portfolio of photos of the tattoos they have done, contact into, and links to their social media accounts. A frequently asked questions page. A page dsicussing aftercare for a new tattoo. And finally a contact page with diretions, phone number, email, and hours. I will get the pictures of the tattoos from the artists at the shop, and I will get the information that should be displayed on the website from the shop owner. I will attempt to create some of the content on the website myself if the shop does not have a logo, photos of the artists, or photos of the shop.
Competition- Some of the websites for competition that I looked at were Alpha Omega Tattoo Parlor, Lotus Body Adornment, and High voltage tattoo. I really liked the color scheme, and layout of the Alpha Omega. I liked their use of a backgound image of an arm being tattooed, it really grabbed the eye witht the contrast of the black menu baner and white logo. Something I disliked was that they had a blog page on the website which had not been updated since 2016. Also, they have 4 artists that show up on the home page but when you click on the artist drop down menu only two show up. And none of the pages for the individual artists have a functioning portfolio link. The Lotus Body Adornment website had an attractive layout, with useful pages and easy to read text. The color scheme was simple and not distracting to the eye. However, I felt like the home page was a little busy with promotions for the shop. I felt like they were too large and subtracted from the flow of the homepage. Also, while the shop focuses on both tattoos and piercings, the tattoo page was hard to find and that aspect of the shop was largely overshawdowed by the heavy focus on piercing services. The High Voltage Tattoo website was my favorite out of all competitor webistes I looked at. The flow of the pages with how they are broken up by backgound images is very pleasing to the eye. On the homepage the banner and logo pops when contrasted with a close up photo of an arm being tattoed. The pages are simple and there is no distration from irrelevant information on any of them. The individual artists pages are easy to find and once you enter that section you can immediately see all of the main content on the page. My only dislike about this website is that the layout of the porfolio photos did not seem as streamlined as the rest of the website and gave it a cheaper appreaence. The common theme through all of the websited that I liked was a heavy use of black, grey, and white backgound with splashes of color in various images to attract the eye. I feel that it gives the website as a whole a streamlined feel, and does not distract from the artwork displayed on the website.
Purpose- I think that users should care about the website because if they are looking for a tattoo shop in St George the page will provide them with information to help with their decision. I think this website is important for the business in order to showcase the different artists in the shop, ane provide centralized easy to find information about their services and the process of getting a tatooo through their shop. One of the most valuable features of the website is that it will be a central location to show all of the atists in the shop. Currently you are not able to learn about the artists in the shop unless you go into the shop, get their business cards, and find their instagrams to see their work. With the website you will quickly be able to see all of the people that work at the shop, view photos of their recent tattoos, and get information to contact them and set up a consultation/appointment.
Desired Results- I hope that through this website users will quickly be able to decided if they are attracted to an arists style, and if they would like to have a tattoo done at this shop. My goal is to make it easy to learn as much as possible about the shop when they are searched on google maps. I hope that the webiste is able to create more exposure for the artists in the shop, and they see an increase in clients as a result of that exposure. With the available information on the website I hope potential customers are able to answer their questions quickly without having to visit or call the shop. This would save customers and artists time, as well as streamline the beginning of the tattoo appointment process.
Target audience- The demographic that will visit this website will primarily be St. George residents, between the ages of 18 and 40 that are in the market for a tattoo. The website will most likely see the second highest trafific generating for people in the market for a tattoo that live in nearby areas of Utah, Nevada, or Arizona. As a whole the website is soley direted to an audience that is in the market for a tattoo and is exploring their options of available artists and shops.