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What Makes a Perfect Collaboration? Weakness, Conflict and Doughnuts
To collaborate
another person is to admit weakness. There's
way of getting around it. If you weren't
a position of weakness,
wouldn't need anyone else's help. When engaging
a collaboration, you're saying, I don't know
to do this on my
. You're both saying that. You're co-failing, really. Which is
best way to start a partnership. Because
with vulnerability comes trust. And trust is everything.
Who to Collaborate With
There
two criteria. You want a peer, obviously--you can't have a true collaboration
someone who is above or
you hierarchically. But more important
a peer, you want a complement. You need a Jobs to your Wozniak, a Hall to your Oates, a rhino to your tickbird. You want someone
knows as much
you do, just not about the
things.
"The fact that I don't have
technical background means I'm not impeded
my knowledge of what it's
to take to build something, so I'm free to just dream
features and ideas," says Cyrus Farudi, founder along
Omri Cohen of Capsule, a web and mobile app built
event planning, group interaction and photo sharing. "Luckily, my partner,
has a technical background, has a very ‘yes, it can be done' attitude. There
been screaming matches when I've tried to get
involved in something on the tech side."
Related: It helps
your collaborator is a person
don't like all that much--or at
is someone with
you're always on the verge of arguing. Tension can produce wonderful things. It has
.
"Collaborating is about co-laboring," says Nilofer Merchant, innovation expert, Harvard Business Review columnist and author
The New How: Creating Business Solutions Through Collaborative Strategy. "It's not
hugs. I think people think about it
this positive thing, but it's really about how you solve tough problems
neither party could solve on their own."
If you've chosen someone
only on skills and intelligence, there might be a personality conflict that,
normal circumstances, could lead
a standoff. But you're a team, so conflict
personalities would be distracting and frivolous. Sure, the tension of your differences might push
of you right up to the point of failure (the brink
doom, we'll call it). But there are two reasons you're
likely to go over the brink of doom: One, your fate is connected (
the handcuffs of mutual interest, for lack of a better metaphor); and two, because a lot of great ideas happen right before people fail--a kind of adrenaline kicks
, which keeps you
creative inaction (the abyss of "Man, we got nothin'"). The point is: Collaboration is harnessed conflict.
The Meeting
A good way to start the meeting is to say: We know what the goal is, but
don't know how to get there. "You have to have the difficult conversations first," says Jim Moran, co-founder, president and COO of Yipit, a New York-based deals aggregator and recommendation service. "You have
determine who is better
what. That transparency will make everything flow."
To ensure transparency, we've developed a set of four proclamations with which every collaboration should begin:
1. This is why you're here.
2. This is why I'm here.
3. This is the goal.
4. These are the doughnuts.
(In business texts you'll often find this referred to
the YMGDI, or the You Me Goal Doughnuts Imperative.)
The rest of the collaboration can't be codified. It shouldn't be. A meeting in which two people
collaborating is a secret place defined by its
rules and rhythms. To offer up techniques for
interaction would be to undermine the sacred bond
two people working together
a cloak of mystery to solve an important problem.
Well, actually, there's this one technique that intrigues us--
contrived as it may be. It's called "behavioral mirroring." The neurologists believe it happens subconsciously--
dates and during job interviews, especially.
"It's nonverbal behavior beneath people's awareness, but you can
skilled at doing it deliberately," says Steve Kozlowski, professor of organizational psychology at Michigan State University and editor of
Journal of Applied Psychology. "You mirror the subtle behaviors of others
an interaction. It's part of the attraction process. It tends
build rapport."
So if your cohort laughs, you laugh, too. If your cohort slumps
his chair, you slump. If your cohort raises his eyebrows, you
yours. If your cohort uses the term cohort, momentarily disengage behavioral mirroring because you don't want to be the kind of person who throws
the word cohort.
Adapted and abridged from: Entrepreneur.com, June 22, 2012.
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