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Chips with that? Not at the Olympics say Locog brand police
After closing
makeshift Olympic cafes on the
relay route and spurning the gift
athletes of Olympic-themed cushions handmade
volunteers, the London 2012 brand police have turned their fire
the chip.
The great British culinary staple is
the centre of a
debate over who can sell it at Olympic venues after it emerged
McDonald’s was claiming the exclusive rights
its fast food contract with organisers.
The row spilled
in the staff canteen on the Olympic Park where workers and volunteers were told
couldn’t be served a simple plate of chips. The only exception is if they
accompanied by fish.
A notice
: “Due to sponsorship obligations
McDonalds, Locog (the London Olympic organising committee) have instructed the catering team that they are
longer able to serve chips on their
anywhere within the Olympic Park. The only loophole
this is if it is served
fish.”
The sense of outrage
the workers at the chip prohibition was suggested
a plea not to be abusive to canteen staff serving meals.
“Please don’t
staff grief as they will only result in us removing fish and
completely,” it added.
A Locog spokesman confirmed the notice
genuine. The chip controversy is the latest in a
of perceived over-reactions to
infringement of the Olympic brand, which is jealously guarded by a team
five at Locog.
a bid to protect the billions of dollars paid by global sponsors to the International Olympic Committee (IOC) and Locog,
has raised £700 million from domestic commercial rights, the UK Government was required
pass an Olympic bill.
This bans any commercial use of words
as “London 2012” and “Citius Altius Fortius”, the Olympic motto, as
as logos extending from the five Olympic rings
to the pictograms representing each of the Olympic and Paralympic sports.
Adapted from: The Times, July 11, 2012.
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