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Chips with that? Not at the Olympics say Locog brand police

After closing makeshift Olympic cafes on the relay route and spurning the gift athletes of Olympic-themed cushions handmade volunteers, the London 2012 brand police have turned their fire the chip.

The great British culinary staple is the centre of a debate over who can sell it at Olympic venues after it emerged McDonald’s was claiming the exclusive rights its fast food contract with organisers.

The row spilled in the staff canteen on the Olympic Park where workers and volunteers were told couldn’t be served a simple plate of chips. The only exception is if they accompanied by fish.

A notice : “Due to sponsorship obligations McDonalds, Locog (the London Olympic organising committee) have instructed the catering team that they are longer able to serve chips on their anywhere within the Olympic Park. The only loophole this is if it is served fish.”

The sense of outrage the workers at the chip prohibition was suggested a plea not to be abusive to canteen staff serving meals.

“Please don’t staff grief as they will only result in us removing fish and completely,” it added.

A Locog spokesman confirmed the notice genuine. The chip controversy is the latest in a of perceived over-reactions to infringement of the Olympic brand, which is jealously guarded by a team five at Locog.

a bid to protect the billions of dollars paid by global sponsors to the International Olympic Committee (IOC) and Locog, has raised £700 million from domestic commercial rights, the UK Government was required pass an Olympic bill.

This bans any commercial use of words as “London 2012” and “Citius Altius Fortius”, the Olympic motto, as as logos extending from the five Olympic rings to the pictograms representing each of the Olympic and Paralympic sports.


Adapted from: The Times, July 11, 2012.