http://willblogforfood.typepad.com/will_blog_for_food/2006/08/barbara_ehrenre.html#comments

The subject matter of <I>Bait and Switch</I> is most centrally "networking," not gender discrimination or education.  Networking is the modern-day expression of the fact that in a market economy, success is based more on who you know than what you know.  This is as true of self-employment as of any other kind of employment.

A critique of networking: http://www.breakingranks.net/weblog/archives/233

Much of <I>Bait and Switch</I> is about so-called multi-level marketing, or "self employment in a can," demonstrating how the mark assumes all the risk, all for the privilege of hitting on friends and family as sales prospects.  Another chapter deals with the salesification of non-self-employed work, using the Aflac business model as an example.

Your "build it and they will come" theory of self-employment seems to me pollyannaish at best, and your apparent contempt for the non-self-employed smells elitist.  I'm inclined to give the benefit of the doubt and assume the contempt I'm feeling is more for employment as an institution than for employees.  Self-employment isn't for everyone.  If some of us don't have a niche within reach, we <I>will</I> rebel.  "No justice no peace" is much a Law Of Science as "no such thing as a free lunch," and as such, is equally non-negotiable.

My review of <I>Nickel and Dimed</I>: http://scratchpad.wikia.com/wiki/Nickel_and_dime