A business website is not cheap to create, there are different costs involved in creating a research-based website design for any type of business. These types of costs can be avoided if you are looking to be successful online or creating a strong online presence. The cost is not only limited to designing, but there are other costs involved like maintaining the website, improving the website design, and most importantly creating and implementing different marketing strategies.
Websites spend hundreds and thousands of dollars in driving traffic using different paid channels like Facebook, Google ads and also spend money in driving organic traffic from Google with the help of SEO but it takes a while to rank web pages. Apart from that website also spend money in creating high-quality content that solves user problems and helps in ranking
Even after spending this much money if you fail to convert your site visitor into your potential leads then your need to look into every small aspect of your website. Most of the time businesses think the conversion rate is low just because of the marketing efforts. But in reality the website design you are creating and offering might also be a factor that would discourage your site visitors to offer their information.