Tyler Alexander Graphic Designer

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Project Category

Branding, Logo Work

Date

April 2018

Client name

Lil Guppies Scuba School

Project Details

For this logo, it was decided to create a more edgy feel but still retain a childish look to the overall design. This effort makes the logo feel as if it is a badge a child would want to wear on their backpack or shirt. For the colors, it is also aimed at kids by keeping the palette simple and bright. It needed a unisex feel in the color choice as to not alienate any kids. For the font, it was decided to go with something simple and legible. This way everyone who attends the scuba school will understand the logo. Becasue the company needed a logo that would help sell parents on the company’s concept of wanting to give children a fun and safe environment to learn scuba diving, this logo is geared toward that. It is overall simple to read, easy to understand, and overall gives Lil Guppies a good starting point for the branding of their new company. Adobe Illustrator and Photoshop were used in creating this project.

I'm a freelance graphic designer with experience in Journalsim, Radio and Television Broadcasting, and Public Relations

Based in the United States

Lil Huppies Scuba School