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Piggyback
Promotion - The Future of Low Cost Promotion
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With the ever-increasing prices for
search engine promotion and pay per click advertising, it has
become next to impossible for low budget businesses to compete
effectively in that field. A unique concept, piggyback promotion,
looks at search engines from a completely different angle. By
docking two of the most effective forms of online advertising,
it is now possible for low budget businesses to compete on the
same level as that of the more financially blessed.
(PRWEB) April 6, 2004--It is an undeniable fact that search
engine visibility has become a fundamental necessity to any
business - both large and small.
- Predictions for 2005 suggest that there will be a billion
people online globally (IDC).
- Research shows that 85% of all traffic to websites and 70% of
all online purchases originate from a search engine or directory,
like Google, Yahoo, or MSN. (According to the Georgia Institute
of Technology and Jupiter Research.)
Although search engines are hands down the best source of
targeted visitors, due to the expensive nature of search engine
promotion and pay per click advertising, most businesses with a
low marketing budget simply give up on the whole idea. Those who
still dare to tread the rocky, narrow road by themselves, end up
tired and disillusioned by the whole experience.
But what if the concept of search engine promotion was
approached from an entirely different angle? Rather than trying
to make your "website" visible, concentrate on making
your "business" - the actual product(s) or service(s)
- visible.
A1CyberAds (http://www.a1cyberads.com) has taken the two best
methods of advertising, namely classifieds and search engine
promotion, and combined them into one, the CyberAd.
The advertiser puts a full-page detailed description of his
business on A1CyberAds, much like a large classified ad - large
enough to satisfy the search engine spiders (also commonly known
as robots or crawlers). This is then manually optimized by a
professional and promoted to search engines and directories
worldwide. In effect, this business is "piggybacking"
on A1 to attain high rankings.
In this way, the advertiser's goal to draw people to his "business"
through search engine visibility is accomplished at a mere
fraction of the price it would take to promote his own "website".
An interesting side-effect that can be expected stems from the
latest shift in Google's algorithms to giving preference to
sites that are rich in content. This, however, is more easily
said than done for the webmaster of a small site.
On the other hand, if many small businesses were to come
together on one site, that site will automatically become
content rich, resulting in the fact that each CyberAd will have
a better chance of ranking high.
If you're one of the millions who have given up hope on search
engine visibility, then piggyback promotion is definitely your
answer. No more wasted time and money on search engine
submission or pay per click keywords. And no more burning the
night oil trying to stay on top of the ever-changing search
engine algorithms. |
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