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You
Gotta Think -- Strategic Internet
Marketing!
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Have you ever been lost in the woods - wondering around
aimlessly, not knowing where to go or what to do next?
Most online marketers are lost in the woods of the internet.
So if you want to get out of the woods and be an online marketer,
you better start thinking strategically! That is, you need to
practice strategic internet marketing techniques.
You're probably asking, what are strategic internet marketing
techniques?
Let me start by telling you what it is not!
Strategic internet marketing is not buying 100,000 guaranteed
hits.
It is not aimlessly placing banner ads all over the internet. It
is not about using free classified ads and it is certainly not
about depending on surfing for traffic sites.
Strategic internet marketing is simply about having an
advertising PLAN that utilizes proven marketing tactics to get
high converting results. Every promotion must have a purpose and
it is critical to track the results of each and every
advertisement.
Tracking is vital to finding ads that are successful and more
importantly finding those that are NOT. Ads that do not perform
need to be thrown out and those that do convert need to be
rolled out on a larger scale.
If you are going to be serious about marketing online then you
have to get serious about tracking your marketing methods. I
will only say this once, if you do not track the results of your
advertising methods you might as well throw your money out the
window of a moving vehicle.
Now, that you know the importance of tracking your ads, let's
talk about marketing techniques that work! To make a living
marketing on the internet, you need to use these methods. If you
don't, you will join the long list of people that say you can't
make any money selling on the internet.
Below I have listed some of the marketing techniques I have used
to build a profitable online business from the ground up:
Pay per Click Advertising - For the fastest and most predictable
results Pay per Click can't be beat. If done properly, you can
get immediate traffic that is laser targeted and high converting.
Write and Submit Articles - This is one of my favorite marketing
techniques because it does two things for you. The first is that
it builds credibility for you and your web site. Second, it is a
tremendous way to drive tons of targeted traffic to your site
for free. You don't have to be Hemingway, your articles just
need to be informative and have very few grammatical errors.
Start Your Own Ezine - This is probably the most powerful
marketing tactic on the web today. Having your own list of
subscribers to send a newsletter to on a regular basis is
powerful! I would much rather obtain a new subscriber over a
single hit to my web site.
Banner Ads - Banner ads can be extremely successful and are a
very cost effective way to drive traffic to your site. The most
effective banner ads are text rather than graphics. Write a
compelling ad that forces them to click, and this technique can
provide you lots of sales.
Viral Marketing - Give something away that people can use and
put links to your web site in it. Information is a powerful tool
in marketing. Allow them to share it with their friends and
family. Before you know, you will be getting a stampede of
traffic to your site.
Linking - Reciprocal linking is critical to your online success.
This is a time consuming tactic but it is well worth your time
and effort. Search engines judge the importance of your web site
by the number (and quality) of incoming links pointing to your
site. By the way, writing articles is a great way to get high
quality incoming links pointing to your site.
Ezine Ads - Purchasing ads in quality ezines is like doing joint
ventures without sharing the profits. You need to identify
ezines in your niche that you can run promotions in. This is an
excellent way to get your ads in front of thousands of potential
customers at an excellent value.
Search Engine Optimization - You need to make sure that your
pages are fully optimized for the search engines. The cheapest
and most targeted traffic you can receive still comes from high
search engine rankings! Make sure your site is optimized and
anchored to certain keywords that are relevant to your site.
If you will stick with these proven marketing strategies you
will get more laser targeted traffic to your site than you know
what to do with. You may even have to get more server space and
buy a wheel barrow to get your deposits to the bank!
So forget about the gimmick marketing tactics that are all over
the internet. Stick to what works! This list is not that long
and online marketing is not that complicated. To be successful
you need to implement proven marketing methods and have a
strategic internet marketing plan. Make sure that every ad is
tracked and that it has a definite purpose in your marketing
plan.
So quit wondering around aimlessly in the woods and start
thinking about marketing strategically!
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