4.3
Analysis

With the SFAS how it is stated and a good view of the mission statement we see where the market is taking the company in the near future. The goals are consistent with the mission. We can see three long-term strategic factors which comply with what the company is aiming for. For the objectives we need to note how the current wartime politics and situation are playing with the travel and tourism market as well as public spending. If this would be added and noted in a letter to shareholders, most likely we would see more positive spending and trust in the intermediate market. The company has been working off its losses and starting to gain its strength again. A drastic change in its objectives may hurt them temporarily but should lead to a long-term positive improvement. This change would be consistent with the mission.

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