2.2e
Rivalry Among Competing Firms
Rivalry among competing firms as noted earlier is fierce. The entertainment/media industry is very serious and recognition and earning time slots can mean the difference between profit and bankruptcy. Since there are relatively few firms in direct competition over these time slots and viewers rivalry is high.(hypercompetition) In the resort industry WDC has a competitive advantage with their guest services, however, this is often times mimicked by competition (in the resort and themed parks) who become rivals over market share. Also not in the rivalry section: Exit barriers to this industry are high.
The industry in which the Walt Disney Company is working, is constantly changing to meet consumer and stakeholder values/expectations.