2.2c
Threat of Substitute Products and Services
Looking at threat of substitute products and service we see that it is moderately low. For in the industry there are only a few competitors which offer similar products. Disney does a good job of differentiating itself from these companies. They also spend a large amount of resources on maintaining their market share. In doing so, WDC analyzes any possible threats to substitution and minimize it where applicable. Industry growth has been consistent and slow. This is one reason that the rivalry is constant and fierce in the Media Market.