JAMIE PETERSON'S GUIDE TO FIXING HUMMER
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If it aint broke; don't fix it!
Oh pooh, H1 has gone the way of the dodo bird. Well not exactly, you can still volunteer to chauffeur one of these rare beasts across some pretty rugged terrain. Just enlist at your local Army recruiting center!
HUMMER H2: Don't mess with success! Manufacture at South Bend IN.
HUMMER H3: Does life get any better than this? Manufacture at Shreveport LA!? Hell no! Keep Hummer in South Bend IN where it belongs.
NEW HUMMER H3T: Whadya know? Somebody is listening out there. Looks awesome, doesn't it Mr Lutz? Grrr. I can see a lot of wild eyed buyers banging on the doors at midnight to grab a hold of one!
H-Hour! D-Day!!
What should GM do about the iconic Hummer? Gas prices are killing the beast. Sales are plummeting through the showroom floor. The problem is quite simple, my dear Watson. It's the solution that boggles the mind.
First the General must reinvent the GMC brand. Stop selling Chevy clones! (GMC Acadia, Yukon, Sierra Canyon, Savanna). GMC should be repositioned as just a sales channel for Hummer and Opel Movana.
Offer Hummer as a premium SUV (H2, H3 & HX) and pickup truck (T2 & T3). Hummers should be fully equipped with 2WD/4WD and hybrid technology. Hummer should be built on the same platforms as the Chevrolet Tahoe/ Cadillac Escalade and Chevy Colorado. Just plop a Hummer coach and body onto those platforms.
Ergo, the costs come down drastically (especially with the demise of GMC clones). Hummer, which is a more macho sounding moniker and a more befitting cachet, fills the void. All SUVs (Chevrolet, Cadillac, Hummer) could then be built in one assembly plant, which likely would be quite busy as a result. The T2 & T3 could be built at either the SUV plant or at a Chevrolet truck facility.
No need to say, "Goodbye old chum". Rather it would be to GM's advantage to continue this well known respectable marque.
