André Filipe Marques Serranho

Telephone: +358 (0)50 3277745
e-mail: [email protected]
web site: http://geocities.com/serranho
blog: http://improvedmarketing.blogspot.com

Nationality: Portuguese

Date of Birth: June 27^th. 1975 in Vale de Santarém, PORTUGAL

• Responsible for the Telefonica account
• In charge of business development for social network-based customer behaviour analytics solutions, and establish business partnerships with the biggest mobile operators in Southern Europe (Spain, Portugal) and Brazil.

• In charge of developing international co-operation projects in the area of environmental, safety, and quality management
• Co-ordinates cross-cultural teams located around the European Union
• Prepares presentations and final packages in web, print and multimedia format
• Responsible for establishing and developing business partnerships

• Responsible for the Nokia account, as manager of technology projects and CRM for key customers
• Lead a team of software experts in the development of an innovative Internet Tablet mobile communication device
• Improved the quality of the corporate communication
• Devised the company’s expansion plan for South America.

Freelancer Consultant

• Developed work in the fields of:

Web Publishing;
Graphic Designing;
Translation (technical/commercial).

International Officer

• Edited the University's brochures for foreigners;
• Edited and maintained the Office's Web pages at
  http://www.unisi.it/relazioni.htm ;
• Contacted home and foreign Institutions;
• Assisted foreign students concerning bureaucracy and lodgement.

• Graduate with Honours
• Excelled in Business Communication, International Marketing, International Business, Global Branding, and Venture Capital;
• Winner of the Foundation for Economic Education merit scholarship
• Worked part-time during the study period
   
• 2004 Instituto de Empresa - Madrid, Spain
  Exchange Student (entrepreneurship track)

M. Sc., Business Management and Administration, specialisation in Marketing

• Excelled in Information Products Management, Prevision Methods and Communication in Marketing
  
• 1997 - 1998 University of Ancona - Ancona, Italy
  Exchange Student of the Faculty of Economy, under the SOCRATES/ERASMUS Programme of the European Union

• Concluded the High School with final mark of 15/20 points (top 25%).

• Operating Systems: Microsoft Windows XP, NT, 2000, 98, 95 and 3.1x;
• Graphic Design: Paint Shop Pro, PhotoShop and PhotoDeluxe, Visio;
• Microsoft Office XP, 2000 (Word, Excel, PowerPoint;
• Multimedia: (Macromedia Flash and Director, Adobe Premiere;
• Internet use: Browsers, Web Editors, FTP, IRC;
• Languages of Programming: HTML, XML, JavaScript (with Front Page, Arachnophilia, Notepad)

Lifeguard

• Assisted the customers;
• Gave maintenance to the facilities.

• Contributor to the Portuguese edition of the book "PUBLICITOR" - Theory and Practice of Promotion in Marketing (Advertising, P.R., and related subjects), by Dr. Vicente Rodrigues and Dr. Pedro Dionísio;
• Member of the APPM (Associação Portuguesa de Profissionais de Marketing) - Portuguese Marketing Professionals Association;
• Alumni Member of the ISCTE Local Committee of the AIESEC (Association Internationale d' Ètudiants de Sciences Economiques et Commerciales) in the area of ExChange, with functions, between others, of Contact and Presentation of the Activities of the committee to Companies, and Reception of foreign trainees;
• Freelancer cartoonist, author of the character "SUPER PINGA";
• Webmaster of the following Web sites:

• "New Marketing – Trends and Insights" blog at
  http://improvedmarketing.blogspot.com ;
• "A Página do SUPER PINGA - SUPER PINGA's Home Page", at
  http://geocities.com/superpinga2000 ;
• "NetVale - O Vale de Santarém na Internet" at
  http://netvale.no.sapo.pt ;
• "Vexila et Araldica Bezanica - The Flags of André Serranho" at
  http://geocities.com/serranho/atelier/vexila.htm ;
• "Bandeirologia e Brasonária das Terras de Portugal" (Portuguese Flags and Arms) at
  http://bandeiras.no.sapo.pt ;

• Contributor to the following Web sites:

• "Lusofin" (Portuguese Community in Finland)) at
  http://lusofin.com/
• "FOTW - Flags Of The World" at
  http://www.crwflags.com/fotw/flags/ ;

• Founding member of the Lusovex, association dedicated to the study of vexilology of the Portuguese speaking territories;
• Player and Coach of the Isctinhos Football team, winners of the ISCTE Championship, season 1994/1995, and Champions of the Lisbon Games, season 1995/96;
• Director, Reporter, Editor and Publisher of the "Sarrafada" - Newspaper of the Isctinhos.

• Ambitious, passionate, never satisfied, attentive to details;
• According to others, creative, sociable, amusing, resourceful, perfectionist.