What is the best UX pattern for eCommerce websites to display their products — infinite scrolling, pagination, or a “Load More” button? Many large-scale usability studies were conducted on more than 50+ leading e-commerce websites in order to find out what’s more convenient design patterns for users. At one of the independent web usability research institutes, all three design patterns have been tested for loading products, both on desktop and mobile.
Since pagination is still the most popular method to load new items on a website, our usability test has revealed that load more buttons combined with lazy-loading (a technique used for loading web content when it’s needed instead of all at once) is the most suitable implementation on eCommerce websites. Although pagination is set by default in almost every eCommerce website, the load more buttons with lazy loading is known to offer a more seamless user experience. Besides this, it was also known that infinite scrolling downright might affect the usability, especially for search results displayed on mobiles.
In this article, we’ll present to you the test results of one of the independent web usability research institutes on load more button, infinite scrolling, and pagination design patterns for both mobile and desktop. Apart from this if you need any tips on what design pattern you should use in your eCommerce website, engage in conversation with SFWPExperts. You will be able to talk to our proficient designers and developers who have plenty of experience in creating and maintaining eCommerce websites. You can also call our web design company in Los Angeles if you are not sure how many web pages your eCommerce website needs. We will check out your website thoroughly and provide you necessary information about it.
The Usability Test Findings
In the usability test of leading eCommerce websites, it was found that pagination design pattern was running slowly and the presence of more than a handful of pagination links on the website would discourage users from browsing the products further. One more thing that was found in the test was that users used to browse much less of the total products than available on the website when it has load more buttons or infinite scrolling design pattern.
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