Jaguar cars- is the luxury vehicle brand of Jaguar Land Rover,[6] a British multinational car manufacturer with its headquarters in Whitley, Coventry, England, owned by the Indian company Tata Motors since 2008. Jaguar's business was founded as the Swallow Sidecar Company in 1922, originally making motorcycle sidecars before developing bodies for passenger cars. Under the ownership of S. S. Cars Limited the business extended to complete cars made in association with Standard Motor Co many bearing Jaguar as a model name. The company's name was changed from S. S. Cars to Jaguar Cars in 1945. A merger with the British Motor Corporation followed in 1966,[8] the resulting enlarged company now being renamed as British Motor Holdings (BMH), which in 1968 merged with Leyland Motor Corporation and became British Leyland, itself to be nationalised in 1975.
History-The Swallow Sidecar Company was founded in 1922 by two motorcycle enthusiasts, William Lyons and William Walmsley. In 1934 Walmsley elected to sell-out and Lyons formed S.S. Cars Limited funding the replacement of Walmsley's investment by issuing shares to the public. The SS Jaguar name first appeared in September 1935 on a 2.5-litre saloon,[14] sports models of which were the SS 90 and SS 100.
On 23 March 1945 the S. S. Cars shareholders in general meeting agreed to change the company's name to Jaguar Cars Limited. Said Chairman William Lyons "Unlike S. S. the name Jaguar is distinctive and cannot be connected or confused with any similar foreign name.
An end to independence-Pressed Steel Company Limited made all Jaguar's (monocoque) bodies leaving provision and installation of the mechanicals to Jaguar. In mid-1965 British Motor Corporation (BMC), the Austin-Morris combine, bought Pressed Steel.[25] Lyons became concerned about the future of Jaguar, partly because of the threat to ongoing supplies of bodies, and partly because of his age and lack of an heir. He therefore accepted BMC's offer to merge with Jaguar to form British Motor (Holdings) Limited.[26] At a press conference on 11 July 1965 at the Great Eastern Hotel in London, Lyons and BMC Chairman George Harriman announced, "Jaguar Group of companies is to merge with The British Motor Corporation Ltd., as the first step towards the setting up of a joint holding company to be called British Motor (Holdings) Limited". In due course BMC changed its name to British Motor Holdings[27] at the end of 1966.
Temporary return to independence-Over the next few years it became clear that because of the low regard for many of the group's products insufficient capital could be provided to develop and begin manufacture of new models, including Jaguars, particularly if Jaguar were to remain a part of the group.[28]
In July 1984, Jaguar was floated off as a separate company on the stock market � one of the Thatcher government's many privatisations[29]� to create its own track record.[30]
Installed as chairman in 1980, Sir John Egan is credited for Jaguar's unprecedented prosperity immediately after privatisation. In early 1986 Egan reported he had tackled the main problems that were holding Jaguar back from selling more cars: quality control, lagging delivery schedules, poor productivity, and laid off about a third of the company's 10,000-some employees to cut costs.[31] Commentators have since pointed out he exploited an elderly model range on which all development costs had been written off and raised prices as well as intensifying the