UPPER CRUST BAKERY
Logo & Branding Stationary
This campaign features a new logo and branding suite for Upper Crust Bakery. The branding suite includes new business card, company letterhead, envelope and company branding manual. To re-brand upper crust, the concept was to showcase the family-owned bakery as an authentic hub with roots in Paris, France. Emphasis is placed on representing the brand as a place filled the smell of fresh baked goods and natural local ingredients.