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Financial Analysis & Financial Tools

What is Financial Analysis?

The roots of major management decisions revolve around financial information. A careful scrutiny of alternative choices on the basis of projected information depicting the comparative results of each is needed to arrive at the selection of most favourable decision for eventual implementation. This brings us to the question what constitute financial information? What information enables the finance manager to evaluate and plan the firm's earning ability?

The basic source covering financial information about a firm's affairs is its annual final accounts i.e. Profit & Loss Statement for the last operating period (quarter/halfyear/year etc,) and the Balance Sheet as at the end of that period. Profit and Loss accounts reveal the operating results of the business activities of the firm. The Balance Sheet is a statement of resources at the disposal of the firm and how they are put to use. In other words the acquired assets at the disposal of the firm and liabilities that the firm has incurred and remains indebted to others.

These sources, however, reveal only part of the necessary and required information and leaves a considerable gap. It is therefore necessary to further examine and break-down the information in these statements with a much greater elaboration and detail to decipher the comparative strengths and weaknesses of the firm. The finance manager, for this purpose, employs certain analytical tools and perceptive statements based on the source data from the balance sheet and profit & loss account statements.

Before we enter into the methodology and procedure for financial analysis, it is desirable to identify to whom such information is useful and how? Financial analysis serves the following purposes to the concerned authorities/bodies.

  • The government for compiling national statistics relating to the status and growth of each industry;

  • The shareholders, as well as perspective investors desirous to know the present and anticipated trends of the business;

  • Banks and financial institutions who are interested with project appraisal and conducting feasibility and viability studies to ascertain the credit worthiness of the applicant-firm's project;

  • Suppliers who want to know how viable the business is in order to enter into long-term contracts; the same need arises for customers who need to procure products from the business regularly;

  • Credit Rating Agencies, SEBI and Stock exchange authorities who study the risk-factor affecting the innumerable small investors who have parked their life-savings in the firm by way of equity, debt (bonds) or deposits.

Finanancial data is to be analysed with reference to the particular objectives of the person concerned either external or internal as regards the firm. Before commencing analysis the type of analysis and the type of information needed are to be ascertained, as well as identification of the source-data, and the analytical tools to be employed. Analysis may be done with reference to a particular financial year in respect of different firms of a particular group or industry to assess their comparative status and performance or it may be restricted to a particular firm for a stretched period of 5 to 10 years to decipher its strengths and weakness and to analyse how it is progressing indifferent directions over this period.

Basically a financial analysis consist of a three-step process as under-

  1. Identify the source information relevant to the decision to be made from the total pool of data provided by the annual financial statements

  2. Re-arrange the particular data selected to highlight significant relationship

  3. Study the analysed information critically and draw pertinent conclusions there form

Types/Categorisation of Financial Analysis

  • It may be categorised as external or internal analysis based to whom it is intended. Internal analysis for management information and decision thereon are generally more detailed than external analysis intended for trade creditors, investors, term lending institutions and bankers supplying working capital.

  • The analysis may be classified as Horizontal or vertical analysis. Horizontal analysis is conducted to compare the annual financial statements of the current year with that of the previous year to ascertain the comparative trends of the progress of the business, while vertical analysis is restricted to an in-depth study of the current year's financial statements. It converts each element of the information into a percentage of the total amount of the statement (like profit to sales turnover) so as to establish relationship with other components of the same statement

  • Trend Analysis. This is arrived by preparing relevant ratios of the firm for a series of years (three or more) to study the comparative performance. The different performance ratios related to the previous year is compared with that of the current year (base year) to draw such conclusion

  • Ratio analysis -An arithmetic ratio explains the relationship between two numbers. The ratio to be meaningful, the numbers selected must be co-related i.e. must bear a connected relationship. The one must have an influencing effect on the other. Ratio Analysis establishes meaningful quantitative relations between two linked/connected items/variables of financial statements so that the strength or weakness of the business is brought out. For examples current assets are the source to meet current liabilities. Availability of sufficient current assets capable of quickly being converted to cash will assure that creditors for liabilities in the short run will be promptly discharged. The quantitative relationship of the set of items is indicated by the 'Current Ratio'. Banks are happy if the borrowing firm to whom working capital accommodation is extended has a current ratio of 1.4 or more. Similarly net profit is related to both capital employed and the sales turnover. Therefore net profit can be compared either to net-worth or sales turnover. The net profit to net-worth ratio indicates the return on the investment, while the net profit to sales turnover indicates the operational efficiency.

  • Fund flow statement - This is a statement, which explains the various sources from which funds were raised and the uses to which the funds are put. The statement indicates the changes which have taken place between two accounting periods. While the Balance sheet as at a particular date presents a static picture of the sources and uses of funds, the fund flow statement captures the movement of funds over a specified period. A fund flow statement, therefore, explains the transformation or changes underwent by individual assets and liabilities of a firm from one balance sheet date to another. A projected fund flow for a future span of periods can also prepared. This will facilitate budgetary control and capital expenditure control to be exercised in the organisation.

  • Break-even analysis helps to ascertain the point in terms of sales turnover at which the firm is able to cover all its expenses out of its earnings and reaches the position of neither profit nor loss. In other words before the BEP the firm incurs loss and after BEP the firm will show profit. BEP is the demarcating line. This is more meaningful for a newly established manufacturing business, as it takes time to develop the market for its products and build up sales. The period from the date of commencing construction/erection of the project to the date of reaching BEP sales is called the gestation period for the industry.


Other Methods Employed in Financial Appraisal

Time Value of Money

A promoter pools a fixed amount of investment in a business at the current year. When the project is completed and starts yielding positive results he reaps a series cash flow over a period of years. The pattern consists of a current investment of one lump sum, and getting a recurring return in the future, say (assume) for a period of ten years. Can he sum of the aggregate return yielded in the period of ten years and compare the amount with the initial investment made by him. This is wrong, since we know time increments money, i.e. Rs.100/- today becomes Rs.110/- next year assuming the prevailing interest rate at 10%. If we borrow an overdraft of Rs.1000/- in our bank account and offer to repay the same after a lapse of three months, the bank manager demands something more than Rs.1000/- which we originally borrowed, representing the interest or hire charges for the use of the money for the period it was held by us. This feature of money-value linked to the time factor is conceptualised by the standard called "time value of money". The time value of money means that a rupee received today is different from the worth of a rupee to be received in future. A rupee receivable in future is less valuable than the rupee held today. On this yardstick the future value of a rupee held today is arrived at by the formulae of applying a compounding factor. Similarly the present value of a future cash flow can be ascertained by applying the discounting factor.

The concept of time value of money is used to determine the comparative value of different rupee amounts at different points of time into equivalent value of a particular point of time (present or future). This is calculated either by compounding the present value money to a future date and arriving at the value of the present money at those dates in future, or by discounting the future money to present date and arrive at the present value of the cash flow accruing at a future span of time. We will see how this method is applied in analysis tool called "Discounted Cash Flow" in evaluating Capital Investment Projects.


Risk-return relationship and Leverage Analysis

One of the multiple roles of the finance manager is to strive in achieving a right balance between risk and return. Risk and return go hand in hand. One cannot hope for returns without facing/overcoming inherent risks in each kind of venture. Investment decision therefore involve a trade-off between risk and return. Risk in business is defined as the chance that the actual outcome on the investment will differ from the expected outcome. Leverage analysis is the technique used by business firms to quantify risk-return relationship of different alternative capital structures. Leverage in financial analysis represents the influence of financial variable over some other related financial variable. These financial variables may be costs, output, sales revenue, EBIT (earnings before interest & tax), EPS (Earning per share) etc. There are three commonly used measures of leverage in financial analysis. These are-

  1. Operating Leverage

  2. Financial Leverage

  3. Combined Leverage

Operating leverage is defined as the "firm's ability to use fixed operating costs to magnify effect of changes in sales on its earnings before interest and taxes." Operating leverage occurs- when a firm has fixed costs, which must be met regardless of volume of sales. When the firm has fixed costs, the %-age change in profits due to change in sales level is greater than the %-age change in sales. With positive (i.e. greater than zero) fixed operating costs, a change of 1% change in sales produces a more than 1% change in EBIT. A measure of this effect is referred to as the Degree of Operating Leverage (DOL), which measures the level of operating income (EBIT)to change in the level of output and gives management an indication of the response in profits it can expect if the level of sales is altered. Specifically DOL is defined as the percentage of change in operating income (EBIT) divided by the percentage of change in the level of output (Q)

DOL = Q(P - V) / Q (P - V) - F

Where    Q=Quantity Produced and sold
V = Variable Cost per unit
P = Selling price per unit
F = Operating fixed cost


Financial Leverage

Financial leverage is defined as the ability of a firm to use fixed financial charges to magnify the effects of changes in EBIT/Operating profits, on the firm's earnings per share. The financial leverage occurs when a firm capital structure contains obligation of fixed financial charges e.g. interest on debentures, dividend on preference shares etc. along with owner's equity to enhance earnings of equity shareholders. The fixed financial charges do not vary with operating profits or EBIT. They are fixed and are to be paid irrespective of level of operating profits or EBIT. The ordinary shareholders of the firm are entitled to residual income i.e. earnings after fixed financial charges. The measure for financial leverage is called DFL (Degree of financial leverage)

Thus the effect of changes in operating of profit or EBIT on the level of earnings per share (EPS) is measured by financial leverage. It is calculated as:

(%-age change in EPS / %-age change in EBIT) or (Increase in EPS / EPS divided by
    Increase in EBIT / EBIT)

The financial leverage is favourable when the firm earns more on the investments/assets financed by the sources having fixed charges. It is obvious that the shareholders gain in a situation where the company earns a high rate of return and pays a lower rate of return to the supplier of long term funds. Financial Leverage in such cases is therefore also called "Trading on Equity"


Combined Leverage

By combining operating and financial leverages into a combined leverage a firm can bring balance between operating as well as financial risks. Such a combined leverage measures the effect of a %-age change in sales on %-age change in EPS. i.e.

Combined Leverage = Operating Leverage x Financial Leverage
=(%-age change in EBIT / %-age Change in Sales) x (%-age Change in EPS / %-age change in EBIT)
=%-age Change in EPS / %-age Change in Sales


Methods & Tools Employed for Evaluating Capital Expenditure Projects

For evaluating investment decision involving capital outlay, a finance manager uses the following tools of analysis for arriving at risk-minimised capital budgeting.

  • Average Rate of Return (ARR - ARR means the average annual yield on the project. Using this tool, profit after tax and depreciation as percentage of total business is considered. The rate is compared with the rate expected in other projects, or with the minimum rate or cut-off rate assumed. Selection of the project for implementation is done based on this analysis.

  • Payback Period - In this method the period at which the entire cost of the project will be completely recovered is calculated. It is the period within which total cash flows from the project equals the cost of the project. A project with a lower pay back period is preferred over a project whose payback period is longer

  • Internal Rate of Return - This is the rate of interest at which the present value of a project is equal to zero, or in other words, it is the rate which equates the present value of cash inflows to the present value of cash outflows. This is arrived at by discounting future anticipated cash out flows by a discount factor that brings it equal to the cash outflow incurred presently. The discount factor represents the IRR.

  • Net Present Value (NPV) - This is also referred as the "discounted cash flow method". This method takes into consideration the concept of time value of money. The net present value of an investment proposal is defined as the sum of present values of all cash inflows less the sum of present value of all cash outflows. While under NPV method the rate of discounting is known (the firm's cost of capital) under IRR method the rate which makes NPV zero has to be found out.

  • Profitability Index (also referred as Benefit-Cost Ratio) - Is used for comparing a number of proposals each involving different cash inflows to find out the "Desirability Factor" or "Profitability Index". In general terms a proposal can be considered if the Profitability Index is greater than 1. The Profitability Index is calculated as under:

    Sum of discounted cash in flows / Initial cash outlay or Total discounted cash outflow.

Profitability can also be improved by efficient management of the current assets (Working Capital Management) in respect of Inventory, Receivables and Cash.


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