Who is the audience?
Geolocation
The primary location of the audience would be areas known for having great adventures like national parks.
Age
There is no set age for adventuring. I imagine this would start with the younger generation as some in the older generation have a hard time using electronics.
Gender
There is no gender restriction.
Other
This would be geared towards people that may take canyoneering or climbing classes as those people usually have lots of friends that do different things.