5.3
Strategic Alternative Implementation – Hong Kong
The newest member to the Disney Family will be the opening of a new resort area in Hong Kong. This will help the company immensely in getting itself saturated in the foreign market once again. The buzz was great in the early 80’s when announcements of going to Tokyo the first time hit the market. With the pace of business, the independence from British rule, and the growth of the population, Disney is in a very lucrative market. Each area of the umbrella is touched and has policy that has been implemented. The recommendations and implementation are as follows.