3.3c
Parks and Resorts
Since post 9-11 the theme parks, as well as travel and tourism, have taken the biggest beating. This is where we see a weakness. Attendance is at a low and the hotels are not being booked as they were before. In Orlando, we saw a job freeze in January and February � as a precautionary step � to aid the resort business and maintain a healthy worksheet.(3) Marketing tactics for the sluggish local market are harder to define so The Walt Disney Company is looking outside the box for answers. Where they are finding them is in Japan! The government sector in Hong Kong has been aiding Disney by restructuring roads so that a theme park can be formed and be successful. Much like its other ventures the four P�s will be used in the future for Hong Kong Disney. Product: The Disney name will be brought to the most populous country on Earth. Price: The price will be prime and profits will be made. Place: North Lantua Island. Promotion: use of the television networks, plus normal Disney advertising should succeed. The new location will give The Walt Disney Company a competitive advantage. They will be the first to break the ice in this region. Japan is one of the few markets that is growing and staying strong for Disney. The plans for Disney will be to infiltrate another territory and spread their wings as a safe haven for locals as well as American tourists overseas.
(3)At this time Shares fell $.45 (2.6%) as noted from Reuters 2-19-03