Why Care about PPC Pay-Per-Click advertising gives you, the business owner or marketer, the ability to get new customers at a cost which you can afford because you determine it and on a pay-if-it-works basis, since you only pay if they click. That’s why PPC is so powerful. The secret to its power is that you’re showing your products or services to people who are looking for them and so effectively already have their wallets out. Pay Per Click advertising is our core business – Managing and optimising a genuinely effective Pay-Per-Click (PPC) campaign requires a wide set of expertise. For most businesses it’s difficult enough to find the time, let alone the expertise, to effectively manage PPC campaigns in-house. At Blue Ray, we’ve made it our business to fill this gap. Through our management of your Google AdWords campaign you will receive advertising which is targeted, continuously optimised, reliably informed and entirely results-based. What is Pay-Per-Click Advertising? Pay-Per-Click (PPC) is an online marketing discipline where text adverts are placed alongside relevant search results in Google. The position of the advert and the cost per click is determined through a bidding system controlled by many factors including competition in your industry, the quality of your AdWords campaign and your website relevance. You only pay Google when you someone clicks on your ad and visits your website. There are many Benefits to PPC Marketing, However, the overriding benefit is that your campaign spend is targeted directly at users who have searched for your product or service and are currently in a ‘buying state’. This means you’re advertising to a highly targeted set of potential customers. A PPC campaign is an excellent supplement to other marketing efforts, providing a highly measurable platform to achieve a marketing or business goal. (i.e. generating a lead or sale) Social Media Marketing Your customers are on social networks – how are you going to talk to them? Social networking has fundamentally changed the way in which we live. Social networks now affect the way we communicate and interact – they even affect the way we engage with brands, products and services. If one of your friends “likes” or makes a positive comment about a product, you will be much more likely to investigate and even buy that product or service. The converse is also true – social networks have become a powerful platform for unhappy customers to express their views to their social group and the world. Blue Ray believes that effective Social Media results come from direct interaction between brands and customers in an open, honest and personal manner. Having a Social Media presence means capturing your customers’ attention and harnessing the conversation to generate value. Our Social Media Services: 1. Facebook Pay-Per-Click Management The Facebook ad platform opens up a new world of advertising! You can target your advertising to very specific demographics based on profile information. For example: you can advertise to females between the age of 30 and 35 who live in Cape Town, have a University Degree and enjoy running. Find out more about how we can harness the power of Facebook PPC. 2. Social Media Profile Management From building a Facebook application to tweeting, our Blue Ray social media team has extensive experience in getting real results out of a brand’s social media profile. Successful Social Media Marketing requires time and expertise in a variety of online marketing activities. A successful social media presence is built on engagement & content strategy working alongside careful monitoring and analysis. E-Commerce eCommerce Basics At Blue Ray eCommerce we make things easy for our clients that are new to eCommerce. My First eCommerce guide A simple guide that will help you choose the most appropriate package for your new business and learn some of the differences between us and other eCommerce providers. eCommerce Hosting Learn about the web hosting that is required to keep your eCommerce site trading on the internet. We explain what's included and how we compare to other hosting providers. Switching eCommerce Do you have an existing website with another provider, but want to upgrade to one of our eCommerce packages? We explain how we make the process easy. We can import all of your products, images and categories from your existing website. Payment Gateway Find out about the payment gateways we support and our review of each, to help you decide who to choose for your credit/debit card payments. SSL Security and PCI Compliance We try to simplify both SSL Security and PCI Compliance, enabling you to make an informed and educated decision with regards to your eCommerce security and data loss protection. Please do not hesitate to Contact us if you need clarification, advice or even a quick chat about our eCommerce Packages and your options. Our project managers are able to assist you to make the best business choice