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Amir
Adnan (Designer) Amir Adnan's biggest contribution to the Pakistani
fashion scene is that he made traditional wear highly fashionable at a
time when everyone was concentrating on western designs and western wear.
A visit to one of this outlets or a look at his fashion shoots will
confirm the same- his design emphasis is purely on traditional formal
ethnic wear. Amir Adnan's foray into the world of fashion was by
accident. He started out in 1990 as a banker who was bored with his
mundane job routine. To add color to his life and to do away with some of
the dullness around him, Adnan made a 'bright and colorful tie' and
proceeded to wear it to work. Everyone at work wanted to know where he had
purchased such a striking tie. They all wanted one for themselves and were
greatly amused when the man claimed to have made it himself. He made
another tie the next day and got the same reaction. Within days of this
there was a mile long list of people who wanted to buy his ties. Sensing a
new turn his life may take, he took some time off from work and made 300
ties. An exhibition was held and it was a stupendous success. There was no
looking back after that. By evening, Amir Adnan had sold all 300 ties and
gotten orders for 1500 more. He branched out in ties and soon after this
he got married to his wife Huma who is a business graduate like himself
and together they decided to expand into a full men's wear line.
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