The Italian trader Carletti revealed the secrets of cocoa and the preparation of the chocolate drink to his fellow Italians. Carletti had enjoyed cocoa and chocolate in the West Indies and in Spain. It was a sensation he wanted to share with fellow Italians… with quite some effect. In Italy this lead to a real chocolate-mania, with cioccolatieri opening up in all major cities with Perugia as the heart of the Italian chocolate world. In Venice the first chocolate shops appeared. From Italy, chocolate was introduced to Germany, Austria, Switzerland…

The French got to know chocolate in 1615: when Louis XIII married the Spanish Anna of Austria. They moved to France, introducing the chocolate drink to the royal court. Anna even brought her own maid Molina to France, a beautiful girl who prepared the queen's cocoa drink.

The Netherlands became part of the Spanish imperium in the 14th century, which explains the early introduction of cocoa there in 1621. The West Indian Company even imported cocoa through the port of Amsterdam, set up small-scale production units for the processing of cocoa and sold its products to foreign traders.

Belgium was annexed with the Spanish imperium after the death of Charles the Bold in 1477. The first traces of cocoa were found in Ghent in 1635 in the Baudeloo abbey.

1606
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