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Cool clock

It is a tool in product design to generate newer, better and meaningful forms. Mental world is not just out of the mirroring of material world. It has holistic larger network where-in concepts are linked. Products semantics helps to untangle these present links and use it to tangle newer one. Certain visual clues trigger mental search, help invoke certain linked emotions, feelings that has apparently nothing to do with the product. Process followed........

1. State concepts as a linguistic expression.

2. Identify visual clues, elements which manifest the concept.- through products, events, activities- through visual interpretations of the concept

3. Select potential visual clues

4. Assimilate them with product form.

5. Effect - add new dimension to the current way of looking at category. - develop a new perspective and a view point. - product acquires its individual identity and unique image.