Looking to expand upon their brand, Town was motivated to create personalized print materials to expose both current and potential clients to their brand. One of TOWN’s fundamental values is the unique experience that their meals provide. I illustrated this value through the use of an image that represent the high quality that one would expect at TOWN and reinforced this quality through the use of text that informs the viewer of the quality and service that they will receive. .

To remain consistent with their new branding materials, TOWN desired to have a unique menu that would adequately inform their clients of their options and exhibit the quality that they would respect. This menu was designed in accordance with the brand’s style guide to ensure a strong and stable brand. As the experience played such a large role in the restaurant, centering the menu around which experience someone wished to have gave a clear way to organize the structure of the menu.

Outside

Inside

For an easy way for attract potential clients, or as an effortless way for repeat customers to recall their experience, it was crucial that the brochure would consist of every benefit that TOWN had to offer. The outside of this brochure introduces the viewer to TOWN and provides them with a reference of what they may experience if they wished to visit.

To remain consistent with their new branding materials, TOWN desired to have a unique menu that would adequately inform their clients of their options and exhibit the quality that they would respect. This menu was designed in accordance with the brand’s style guide to ensure a strong and stable brand. As the experience played such a large role in the restaurant, centering the menu around which experience someone wished to have gave a clear way to organize the structure of the menu.