Changing the World by Reprogramming
the Users
David Ian Brager (CU#1146728)
City University of Bellevue, Tri-Cities campus
David Ian Brager (CU#1146728)
City University of Bellevue, Tri-Cities campus
Abstract
As a challenge to the Unabomber's Manifesto, The
Future's Toolkit was written. However, in the formation of this
document, market research data, derived from internet statistical data
collectors, was used to culminate, compile, and collate the format and
structure of the book, as well as to allow the author comprehension of
which chapters were most in need of addressing. This paper sets
forth how this process was accomplished and by what means the tools of
internet marketing research data were utilized to complete the
book. Disclosure:
Changing the World by Reprogramming
the Users
Theodore Kaczynski, who was titled as "The Unabomber" by the F.B.I., wrote in his manifesto of "Industrial Society and Its Future,"
| "If the machines are permitted
to make all their own decisions, we
can't make any conjectures as to the results, because it is impossible
to guess how such machines might behave. We only point out that the
fate of the human race would be at the mercy of the machines. It might
be argued that the human race would never be foolish enough to hand
over all the power to the machines. But we are suggesting neither that
the human race would voluntarily turn power over to the machines nor
that the machines would willfully seize power. What we do suggest is
that the human race might easily permit itself to drift into a position
of such dependence on the machines that it would have no practical
choice but to accept all of the machines decisions. As society and the
problems that face it become more and more complex and machines become
more and more intelligent, people will let machines make more of their
decision for them, simply because machine-made decisions will bring
better result than man-made ones. Eventually a stage may be reached at
which the decisions necessary to keep the system running will be so
complex that human beings will be incapable of making them
intelligently. At that stage the machines will be in effective control.
People won't be able to just turn the machines off, because they will
be so dependent on them that turning them off would amount to suicide
(Kaczynski, 1995)." |
Since 1994, I have maintained the only website that freely disseminates information to anyone who asked about the workings and processes of hypnosis, and have remained the only "volunteer hypnotist" on the World Wide Web throughout this past decade. To substantiate this claim, all one would have to do is to go to Google.com and search for the word "Hypnotist" (figure 1 (Google.com, 2005)):
|
Results 1 - 10 of about 2,270,000
for hypnotist [definition]. (0.40
seconds) |
Figure 1
and then to return to Google.com and search for "Volunteer Hypnotist" (figure 2 (Google.com, 2005)):
| Results 1 - 10 of about 18 for "Volunteer hypnotist". (0.35 seconds) |
Figure 2
In the spring of 2005, on a website located via Scrypnosis.com, which I own, I placed an Adobe PDF file copy of what had been the most current working copy of the book so that people could see the approaching final copy. That book is called, The Future's Toolkit, and until late August, 2004, it existed in this form:
http://www.geocities.com/dibragerowtcom/LastDraft.pdf
In that book's version, I had three sections, each of which had been an individual book that I'd once started and, being that I have attention deficiency disorder and dyslexia, have taken a long to get to their most current unfinished formats, so I simply merged three documents.
I started seriously paying attention to internet market research when I paid TheCounter.com, from 1999 to 2002, to track hits to my site to determine a user's location on the planet based on domain. I rationalized this data will be used in the marketing of the book and of future book lecturing tours, based on the information gathered (figure 3 (TheCounter.com, 2002)).
Top-domains (Countries):
| Commercial (.COM) |
  |
7293 (31%) |
| Networks (.NET) |
|
6981 (29%) |
| Unknown (.???) |
|
3573 (15%) |
| Educational (.EDU) |
|
841 (3%) |
| CANADA (.CA) |
|
767 (3%) |
| AUSTRALIA (.AU) |
|
644 (2%) |
| United Kingdom (.UK) |
|
624 (2%) |
| UNITED STATES (.US) |
|
217 (0%) |
| NEW ZEALAND (.NZ) |
|
177 (0%) |
| GERMANY (.DE) |
|
155 (0%) |
| JAPAN (.JP) |
|
149 (0%) |
| SOUTH AFRICA (.ZA) |
|
142 (0%) |
| Organizations (.ORG) |
|
137 (0%) |
| US Dept of Defense (.MIL) |
|
114 (0%) |
| TURKEY (.TR) |
|
113 (0%) |
| SINGAPORE (.SG) |
|
101 (0%) |
| FRANCE (.FR) |
|
100 (0%) |
| SWITZERLAND (.CH) |
|
84 (0%) |
| MEXICO (.MX) |
|
82 (0%) |
| SWEDEN (.SE) |
|
81 (0%) |
| BELGIUM (.BE) |
|
80 (0%) |
| ISRAEL (.IL) |
|
73 (0%) |
| DENMARK (.DK) |
|
72 (0%) |
| BRAZIL (.BR) |
|
63 (0%) |
| US Government (.GOV) |
|
54 (0%) |
| SPAIN (.ES) |
|
48 (0%) |
| ITALY (.IT) |
|
47 (0%) |
| GREECE (.GR) |
|
42 (0%) |
| MALAYSIA (.MY) |
|
42 (0%) |
| NETHERLANDS (.NL) |
|
41 (0%) |
| PORTUGAL (.PT) |
|
36 (0%) |
| IRELAND (.IE) |
|
34 (0%) |
| PHILIPPINES (.PH) |
|
33 (0%) |
| NORWAY (.NO) |
|
32 (0%) |
| INDONESIA (.ID) |
|
28 (0%) |
| AUSTRIA (.AT) |
|
28 (0%) |
| ROMANIA (.RO) |
|
27 (0%) |
| FINLAND (.FI) |
|
27 (0%) |
| CROATIA (.HR) |
|
27 (0%) |
| INDIA (.IN) |
|
20 (0%) |
| ARGENTINA (.AR) |
|
18 (0%) |
| SAUDI ARABIA (.SA) |
|
18 (0%) |
| RUSSIAN FEDERATION (.RU) |
|
17 (0%) |
| ICELAND (.IS) |
|
17 (0%) |
| HONG KONG (.HK) |
|
15 (0%) |
| CZECH REPUBLIC (.CZ) |
|
12 (0%) |
| COSTA RICA (.CR) |
|
12 (0%) |
| LEBANON (.LB) |
|
11 (0%) |
| TAIWAN (.TW) |
|
10 (0%) |
| POLAND (.PL) |
|
9 (0%) |
| CYPRUS (.CY) |
|
8 (0%) |
| OMAN (.OM) |
|
7 (0%) |
| SLOVENIA (.SI) |
|
7 (0%) |
| ESTONIA (.EE) |
|
5 (0%) |
| UNITED ARAB EMIRATES (.AE) |
|
5 (0%) |
| CHILE (.CL) |
|
5 (0%) |
| BULGARIA (.BG) |
|
5 (0%) |
| HUNGARY (.HU) |
|
4 (0%) |
| KAZAKHSTAN (.KZ) |
|
4 (0%) |
| PERU (.PE) |
|
3 (0%) |
| LUXEMBOURG (.LU) |
|
3 (0%) |
| Int. Organizations (.INT) |
|
2 (0%) |
| THAILAND (.TH) |
|
2 (0%) |
| PAKISTAN (.PK) |
|
2 (0%) |
| DOMINICAN REPUBLIC (.DO) |
|
2 (0%) |
| ECUADOR (.EC) |
|
2 (0%) |
| URUGUAY (.UY) |
|
2 (0%) |
| MALTA (.MT) |
|
2 (0%) |
| KOREA, REPUBLIC OF (.KR) |
|
1 (0%) |
| TRINIDAD AND TOBAGO (.TT) |
|
1 (0%) |
| GIBRALTAR (.GI) |
|
1 (0%) |
| SRI LANKA (.LK) |
|
1 (0%) |
| EGYPT (.EG) |
|
1 (0%) |
| ARMENIA (.AM) |
|
1 (0%) |
| FIJI (.FJ) |
|
1 (0%) |
Figure 3
What was most interesting about the data related in figure 3 is the fact that even though I was not advertising my website, people from all over the planet were searching for information about hypnosis, even from countries where there was minimal, if any, internet service. The demand for knowledge certainly substantiated the concept that the core market for my book's audience is universal and not simply in the United States.
From 1999 to this very day, I had a data counter, provided by Geocities (figure 4 (Geocities, 2005)), tracking page loads. This related cumulative totals for each page of the website. In the creation of the book, these pieces of data to determine demand for topics based on the pages requested by visitors, which allowed me to note which chapters in the book needed more explanation and detail as there was extensive and proven readership for those pages.
www.geocities.com/dibragerowtcom
|
IanSeowYYFigure 4
Before beginning the 2005 summer term's class of
Marketing 511 Advanced Marketing Research, I contacted StatCounter.com
and placed a new data counter on scrypnosis.com's primary web
page. I wanted to see from where in the world people most
recently were coming to visit this site, how long (in actual elapsed
time) their individual visits were, and what pages (or topics) these
users were they primarily interested. StatCounter.com's service was free for only the last 100 hits to a website, and being a college student of disability income, I have been forced to use free services, so I've had to manually track data on a weekly basis if not more.
 |
Number of Entries: Entry Page Time: Visit Length: Browser OS Resolution |
18 10th September 2005 21:38:39 Visit spread over more than one day Netscape 7.2 Windows ME 800x600 |
 |
Returning Visits: Location: Hostname: Entry Page: Exit Page: Referring URL: |
21 Washington, Benton City, United States (71.115.226.6) www.geocities.com/dibragerowtcom/ www.geocities.com/dibragerowtcom/ No referring link |
|
Number of Entries: Entry Page Time: Visit Length: Browser OS Resolution |
1 13th September 2005 17:54:12 0 seconds MSIE 6.0 Windows XP 1280x1024 |
|
Returning Visits: Location: Hostname: Entry Page: Exit Page: Referring URL: |
1 Washington, Pullman, United States res154121.resnet.wsu.edu (134.121.154.121) www.geocities.com/dibragerowtcom/ www.geocities.com/dibragerowtcom/ No referring link |
|
Number of Entries: Entry Page Time: Visit Length: Browser OS Resolution |
2 13th September 2005 17:49:35 30 seconds MSIE 6.0 Windows XP 1024x768 |
|
Returning Visits: Location: Hostname: Entry Page: Exit Page: Referring URL: |
0 Washington, Bremerton, United States 68-116-16-198.static.knwk.wa.charter.com (68.116.16.198) www.geocities.com/dibragerowtcom/ www.geocities.com/dibragerowtcom/hypnosis.htm www.google.com/search?hl=en&lr=&q=%22The Future%27s Toolkit |
|
Number of Entries: Entry Page Time: Visit Length: Browser OS Resolution |
1 13th September 2005 16:39:36 0 seconds MSIE 6.0 Windows XP 1024x768 |
|
Returning Visits: Location: Hostname: Entry Page: Exit Page: Referring URL: |
0 Ohio, Wooster, United States chil-nrp2-cs-2337.vdsl.bright.net (66.209.135.53) www.geocities.com/dibragerowtcom/index.htm www.geocities.com/dibragerowtcom/index.htm www.geocities.com/dibragerowtcom/deadtalk.htm |
|
Number of Entries: Entry Page Time: Visit Length: Browser OS Resolution |
3 13th September 2005 15:38:54 1 min 47 secs MSIE 6.0 Windows XP 1280x1024 |
|
Returning Visits: Location: Hostname: Entry Page: Exit Page: Referring URL: |
0 Massachusetts, Boston, United States pool-141-154-232-99.bos.east.verizon.net (141.154.232.99) www.geocities.com/dibragerowtcom/ www.geocities.com/dibragerowtcom/hypnosis.htm www.erotichypnosis-community.com/HypnoInfo.html |
|
Number of Entries: Entry Page Time: Visit Length: Browser OS Resolution |
2 13th September 2005 15:06:24 1 min 0 secs Netscape 8.0.3 Windows XP 1024x768 |
|
Returning Visits: Location: Hostname: Entry Page: Exit Page: Referring URL: |
0 California, San Francisco, United States h-67-101-44-111.snfccasy.dynamic.covad.net (67.101.44.111) www.geocities.com/dibragerowtcom/ www.geocities.com/dibragerowtcom/ No referring link |
|
Number of Entries: Entry Page Time: Visit Length: Browser OS Resolution |
1 13th September 2005 13:56:51 0 seconds MSIE 6.0 Windows XP 1024x768 |
|
Returning Visits: Location: Hostname: Entry Page: Exit Page: Referring URL: |
0 New York, New York, United States cache-dtc-ab08.proxy.aol.com (205.188.116.72) www.geocities.com/dibragerowtcom/hypnosis.htm www.geocities.com/dibragerowtcom/hypnosis.htm www.geocities.com/dibragerowtcom/index.htm |
|
Number of Entries: Entry Page Time: Visit Length: Browser OS Resolution |
1 13th September 2005 13:56:42 0 seconds MSIE 6.0 Windows XP 1024x768 |
|
Returning Visits: Location: Hostname: Entry Page: Exit Page: Referring URL: |
0 New York, New York, United States cache-dtc-ae10.proxy.aol.com (205.188.117.14) www.geocities.com/dibragerowtcom/index.htm www.geocities.com/dibragerowtcom/index.htm www.geocities.com/dibragerowtcom/h2orgasm.htm |
|
Number of Entries: Entry Page Time: Visit Length: Browser OS Resolution |
6 13th September 2005 10:49:49 1 min 54 secs MSIE 6.0 Windows XP 1280x1024 |
|
Returning Visits: Location: Hostname: Entry Page: Exit Page: Referring URL: |
0 Texas, Dallas, United States adsl-68-94-31-128.dsl.rcsntx.swbell.net (68.94.31.128) www.geocities.com/dibragerowtcom/index.htm www.geocities.com/dibragerowtcom/index.htm www.geocities.com/dibragerowtcom/h2orgasm.htm |
|
Number of Entries: Entry Page Time: Visit Length: Browser OS Resolution |
1 13th September 2005 05:59:03 0 seconds Opera 8.10 Windows 2000 1024x768 |
 |
Returning Visits: Location: Hostname: Entry Page: Exit Page: Referring URL: |
0 Jakarta Raya (djakarta Raya), Jakarta, Indonesia ip-202-153-253-43.personal.kv.jkt.indo.net.id (202.153.253.43) www.geocities.com/dibragerowtcom/ www.geocities.com/dibragerowtcom/ www.hypnofocus.com/links.php |
Figure 5
I only tracked the main web page because all other pages on the site routed to it. As one can see from the hit from Texas, the person came to this page from another of my website's pages, that being the hypnosis to multiple orgasms page (h2orgasm.htm), which, as Figure 4 relates, is one of my most popular web pages.
Initially, every page of the how-to portion of the book existed, at some point in time, on the website. But as I began the rewrite, I realized that what was needed was not a book on hypnosis suggestions, but an appendix of pieces from which a user could compile such process, while the actual book could relate the logical processes that drove me to create such a book and why it was so vitally important that everyone read and utilize this book.
As this semester progressed and as advanced copy readers, such as Chicago-based motivational speaker Philippe Matthews (figure 6), sections of the book were moved. Mr. Matthews read the copy which was still of the three-section format, but after the full analysis of the data, the How-To section was placed at the end of the book, and the section on the What and Why processes of logic moved to the front, while the third section, which was on my birth defect of being XXY with Klinefelter's Syndrome, was removed from the text entirely.
| I
downloaded your PDF and literally spent the entire day reading
it…FASCINATING, POWERFUL, LIFE-ALTERING…SHOCKING! This is one of the most powerful mind tools I’ve seen since the big deal with NLP. I’m curious why you and the work are not household names yet. Philippe Matthews August 24, 2005 |
By utilizing market research data from a variety of tracking sources, I developed a basis for a rewrite and reformatting of the entire book, which took place between August 24, 2004 and this past week. The last copy of the book, rewritten and reformatted to reflect what I learned by utilizing direct market research data, can be found at this link:
http://www.geocities.com/dibragerowtcom/Final.pdf
If and when every human being utilizes this book in its current format, their adaption to this logic and process into their daily lives will nullify the fears of Mr. Kaczynski, for humans will do something they have not done in thousands of years. Humans will evolve, intellectually, and force computers back into submission, for computers will have to be retooled and recalibrated to integrate with neural interface controls that allow humans to think their controlling commands at the computers, and force computers to use hyper-speak text-to-speech technology to talk back to us, for we are the dominating intellectual force and must remain so for all time.
The use of marketing data was therefore invaluable in refining this book as the cost of obtaining and maintaining such data collection was very low (Aaker,2004). It thus allowed this new market to emerge with relatively low overhead, availing growth for small businesses in a global economy. Therefore, this book would not have come to be in its final format without the active use and attention paid to internet marketing research.
References
Kaczynski, Theodore "Ted" (1995 February 15). The Unabomber's Manifesto. Retrieved September 12, 2005
from http://www.kurzweilai.net/meme/frame.html?main=/articles/art0182.html.
Google.com (2005 September 12). Retrieved September 12, 2005 from http://www.google.com/search?hl=en&q=hypnotist.
Google.com (2005 September 12). Retrieved September 12, 2005 from
http://www.google.com/search?hl=en&lr=&q=%22Volunteer+Hypnotist%22&btnG=Search.
TheCounter.com (2002 December). Retrieved September 12, 2005 from
http://www.geocities.com/dibragerowtcom/domain.html.
StatCounter.com (2005 September 12). Retrieved September 12, 2005 from
http://my3.statcounter.com/project/standard /magnify.php?ip_number=1167928567
Aaker, D. A., Kumar, V., & Day, G.S. (2004). Marketing Research. York, PA: John Wiley & Co.